Powerful, effective, and targeted
Simply put, GOOD VIDEO is powerful, effective, and targeted. It produces positive, measurable, and impactful RESULTS in your unique business.
Because it is always created with a clear purpose and intention in mind, doing “Good Video” allows you to properly calculate your Video R.O.I. (Return On Investment).
The Right Type of Video FOR YOU
“Good Video” is properly targeted for your ideal audience, platform and brand.
It’s the RIGHT type of video, at the appropriate level of quality, that will impact and impress the people who matter most TO YOU – 1. Your potential or current customers and 2. Your brand ambassadors & other influencers who can help you reach new potential customers.
(To be blunt, no one else’s opinion about your videos really matters anyway!)
It’s not enough to just DO VIDEO anymore. In today’s global marketplace, you need carefully calibrated and strategically crafted video, that is working for you and your business at all times.
Unfortunately, many businesses are doing an awful lot of BAD VIDEO, which is wasting their time, damaging their reputation, and not advancing their goals!
BAD VIDEO is ineffective, costly, and disempowering. You or your team may be spending countless hours planning, writing, recording, uploading and promoting video content that is not working for you, and may actually be hurting your business more than it’s helping.
(Well NOT if we have anything to say about it! We’re on a mission to crowd out the bad, one video at a time. We are here to help good businesses DO GOOD VIDEO!)
Let’s be clear. We didn’t say anything about PERFECT video, because that would be highly unrealistic and unattainable.
The truth is, not every business can afford $150,000+ to produce 1 “perfect” video for their business.
If you’re a smaller business on a tighter budget, we’re here to help. We have affordable and effective options that allow your business to compete at a much higher level, without breaking the bank.
How GOOD VIDEO helps you reach your business goals
Good Video is customized, calibrated, and leveraged to help you reach your specific goals, and produce incredible results like:
- Attracting your ideal clients and customers
- Sharing your unique brand message
- Increasing your brand awareness & visibility
- Establishing YOU as the go-to authority in your space
- Differentiating your company from its competitors
- Building your email list
- Nurturing your prospects until they’re ready to buy
- Increasing your sales & revenue
- Boosting conversions on your free offers so you have more prospects in your pipeline
- Growing your dream team with top talent in your industry
- Retaining your most valuable customers and employees
- Helping you make a bigger difference in the world
- Expanding your reach and global impact
Making the emotional connection
The truth is, if you can’t get people to care enough to take the time to watch your videos, then you’re simply wasting your time.
The only way video is truly useful to your business is when it makes an EMOTIONAL CONNECTION with your ideal customers.
Consider this: if you’re not connecting with real people, who are a good fit for your products and services, then you’re doing video THE WRONG WAY… and you need help!