We’re going to do our best to clear up the video upload confusion for you once and for all.
To YouTube? Or not to YouTube?
Well, you can’t ignore the statistics. YouTube is the 2nd largest search engine just behind Google. This means that people are searching for the answers to their questions in the form of video content. There are over 4 billion video views on YouTube every single day! And over 60% of those are search driven.
That being said, if you are planning to make your videos public links, because you want people who are searching for what you do to find your videos (and therefore to find out about your company, your products, and your services), then they should definitely be uploaded to YouTube, even if you also choose to upload them elsewhere. More on that in a minute.
Uploading videos to YouTube helps your search engine rankings
As you may be aware, Google owns YouTube. Therefore, Google has a vested interest in making sure that relevant YouTube video content makes it to the top of a Google search. Did you know that websites with relevant video content are over 50x more likely to appear on the first page of a Google search result than websites with no video content? This means that if you are not currently using video, then you are missing out on a huge opportunity to get your company seen first, and to edge out the competition for those coveted top search result spaces.