So you’re an entrepreneur who wants to start putting out regular video content. And you’re wondering: where should I upload my videos once they’re ready to share? Should I upload to YouTube or another video sharing site?
In today’s episode of “Let’s Talk Video!” we’re going to share with you our very best strategy for maximizing your online video traffic.
We’re going to do our best to clear up the video upload confusion for you once and for all.
To YouTube? Or not to YouTube?
Well, you can’t ignore the statistics. YouTube is the 2nd largest search engine just behind Google. This means that people are searching for the answers to their questions in the form of video content. There are over 4 billion video views on YouTube every single day! And over 60% of those are search driven.
That being said, if you are planning to make your videos public links, because you want people who are searching for what you do to find your videos (and therefore to find out about your company, your products, and your services), then they should definitely be uploaded to YouTube, even if you also choose to upload them elsewhere. More on that in a minute.
Uploading videos to YouTube helps your search engine rankings
As you may be aware, Google owns YouTube. Therefore, Google has a vested interest in making sure that relevant YouTube video content makes it to the top of a Google search. Did you know that websites with relevant video content are over 50x more likely to appear on the first page of a Google search result than websites with no video content? This means that if you are not currently using video, then you are missing out on a huge opportunity to get your company seen first, and to edge out the competition for those coveted top search result spaces.
What about uploading my videos somewhere other than YouTube?
Sometimes people think that NOT uploading to YouTube is a better idea. After all, there are already so many videos on YouTube, so how can you possibly stand out? Or if you’re working with a web developer often times they will suggest that you upload your videos to Vimeo, Wistia, or some other video sharing site with a nicer looking video player and without the YouTube branding, related videos, and other advertising.
Well, this may meet a web designer’s goal for making your site look more beautiful. But it won’t serve your main purpose, which is to get traffic to your videos to grow your business. So you might decide to upload your videos to Vimeo or Wistia so they look “prettier” on your site. But our advice is to also upload your videos to YouTube. This way you can take advantage of the organic traffic and increase your SEO.
And if you’ve made it all the way through this video and you’re still wondering what about uploading my videos to Facebook? That’s a whole separate issue, which we’ll plan to cover in another episode. Stay tuned for that.
If you enjoyed this video, please leave a comment below. Tell us: have you been uploading your blog videos to YouTube?
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