Geffner Productions

Heather Cox & Liz Whitehead

Video Means Business “Online Course” Countdown Checklist 

6 months to a successful revenue generating system

Your Filming Date:
August 4th, 2020
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Congratulations again on making the commitment to leverage your time and expertise, with a video-based online course!

We typically work with clients over a 6 month time period, to take them through the entire process- from big picture brand awareness to video strategy, to planning out a video shoot, to filming, editing and deciding on ways to publish and promote your online course, after it’s complete. We typically schedule a filming date anywhere from 6 weeks to 3 months in advance – that’s the average amount of time it takes us and our clients to fully prepare for our upcoming day of filming. If you choose to move forward with a filming date more quickly, that’s not a problem. You’ll just need to commit to completing all the prep work (including writing all your course content) at a more accelerated pace. We will work collaboratively with you to make it happen quicker if that’s what you request.

Just so you know exactly what to expect, below you’ll find a Countdown Checklist (along with some helpful links) that highlights all of the different elements of your project that we will be working through together in the coming weeks and months.

There is a lot of useful information included below, and we will, of course, be here to guide you every step of the way, and to answer any questions you have as they come up.

For a “big picture” understanding of the main categories we’ll need to discuss together, click here for a more general overview of the entire Online Course Videos process.

The good news is you don’t need to worry about all of this information at one time. We are going to take it step-by-step, and guide you on the most important things to focus on all along the way, so that we can try to eliminate as much of the “overwhelm” for you as possible. We are your partners and guides along this journey. So please don’t hesitate to ask us any questions or reach out for support if you need help.

In the descriptions below, you will see text that is highlighted in blue. Click on those links to be taken to a separate page to learn more about that specific topic.

Month 1 (Intro & Clarity): (April, 2020)

  • Call with Luz Sellers (our fabulous Client Care Concierge) to get familiar with the process and go over any initial questions

  • Review, sign, and submit your Video Production Agreement (you should have received a link through Adobe Sign via email) – this can be done entirely online

  • Schedule coaching calls with the Geffners for Month 1 & Month 2

  • Get started on your Online Course Project Comprehensive Questionnaire (click to learn more, and to download your questionnaire)
  • Complete Monthly Coaching Call #1 with the Geffners

  • Discuss project timeline & schedule filming date for either Month 3 or Month 4

Month 2 (Strategy & Planning): (May, 2020)

  • Confirm your Filming Date (if you haven’t done so already)
  • Finish and submit your Online Course Project Comprehensive Questionnaire (click to learn more, and to download your questionnaire). Email your completed questionnaire to Jaime@GeffnerProductions.com
  • Complete Month 2 Coaching Call with the Geffners to discuss outline and big picture strategy for your online course

  • Schedule Wardrobe Strategy Session with Christine Vartanian for either Month 2 or Month 3, depending on upcoming filming date & timeline
  • Review our Course Video Options to determine how you want to create, film and deliver your course content to your students

  • Review our Online Course Marketing Video Ideas to determine how you want to use video to market your course content to potential new students online

  • Review our Content Creation page, if you’re at all unclear about how to get started on creating content for your Online Course or Program
  • Start working on your Course Outline. Review our Content Creation page, if you need help.

Month 3 (Pre-Production): (June, 2020)

Month 4 (Final Pre-Production, 3-4 weeks before your video shoot): (Weeks of July 6th & 13th, 2020)

  • Talk to the Geffners (Schedule your strategy session here, if you haven’t done so already) to make sure we are on track with all the details for your upcoming shoot

  • Continue writing video scripts for your online course. Once they’re done, send to Jaime@GeffnerProductions.com for her review and feedback.

  • Firm up filming location(s) – send pictures to Jaime, if necessary

  • Start to put together outfits and/or go shopping for clothing (or hire Christine Vartanian to help you with this step)

  • Begin utilizing Lisa Thomas’ Healing Meditation on Getting Over Your Fears Of Being On-Camera, if you are at all nervous about your upcoming video shoot (you can use it over and over again, but make sure you put a gap of 48 hours between sessions, to allow your body time to heal and recover)

Month 4 (Final Pre-Production, 2 weeks before your video shoot): (Week of July 20th, 2020)

  • Talk to the Geffners (Schedule your strategy session here, if you haven’t done so already) to make sure we are on track with all the details for your upcoming shoot

  • Continue working on scripts for your upcoming shoot (last chance to send your scripts to Jaime@GeffnerProductions.com for review and feedback, if you haven’t done so already)

  • Review Makeup & Hair Guidelines to prepare for your day of filming

  • Continue shopping for clothing and accessories for the shoot

  • Get any clothes dry cleaned or tailored, as necessary

  • Get hair cut, colored, or refreshed

  • Get facial & brow shaping

  • Continue utilizing Lisa Thomas’ Healing Meditation on Getting Over Your Fears Of Being On-Camera, if you are at all nervous about your upcoming video shoot (you can use it over and over again, but make sure you put a gap of 48 hours between sessions, to allow your body time to heal and recover)

Month 4 (Final Pre-Production, 1 week before your video shoot): (Week of July 27th, 2020)

  • Finalize all scripts (based on the feedback you receive from us and/or from your team members who review them)

  • Send the final versions of your scripts to Jaime@GeffnerProductions.com, by 48 hours prior to the start time of your shoot

    (IMPORTANT NOTE: Please keep in mind that we need time to format your content in the teleprompter – this is a time-consuming process for us, especially when you have a lot of content, like when you’re filming an entire online course! If you send your final scripts in late, then it impacts our schedule as well, as that means we’ll need to be up late the night before your shoot working on your scripts, and therefore we won’t be well-rested for your day of filming. The more tired we are, the less we’re able to think clearly and direct you brilliantly on the day of filming, so it’s important that you get a good night’s sleep, and it’s also important that we do as well. That is why we have the rule to get your final scripts to us by 48 hours in advance of your shoot!)

  • Practice going over your scripts so you’re very familiar with them and so you feel confident about your delivery (you may want to do this by looking at yourself in the mirror as you deliver the content, or by recording yourself and watching the footage back to see how you look)

  • Final shopping for clothes, and put all outfits together

  • Pick up dry cleaning and/or clothes from tailor

  • Pick up any props you need for the shoot

  • Drink plenty of water

  • Get plenty of rest!

  • Continue utilizing Lisa Thomas’ Healing Meditation on Getting Over Your Fears Of Being On-Camera, if you are at all nervous about your upcoming video shoot (you can use it over and over again, but make sure you put a gap of 48 hours between sessions, to allow your body time to heal and recover)

Month 4 (Final Pre-Production, 1 day before your video shoot): (August 3rd, 2020)

  • Review your finalized scripts one last time, to familiarize yourself with them, and eliminate any nervousness you may have about knowing your content

  • Get nails done

  • Get hair blown out professionally, if necessary

  • Prep and pack clothes

  • Prep and pack food for day of filming

  • Exercise and/or meditate

  • Pack bags

  • Print directions to filming location(s)

  • Drink water

  • Get plenty of rest!

Month 4 (Final Pre-Production, the day of your video shoot): (August 4th, 2020)

  • Arrive on time

  • Get yourself into the makeup chair ASAP

  • Let us handle everything else!

  • Trust the process, know that we have your back, and work with us collaboratively to create beautiful videos that will share your information with the people who need it and will benefit from it the most!

Month 5 (Post-Production): (August, 2020)

  • Complete Post-Filming Check In Call with Luz Sellers to touch base about how the day of filming went

  • Complete Month 5 Coaching Call with the Geffners (Schedule your strategy sessions here, if you haven’t done so already) to discuss what we need to edit the project and plan ahead for promotion

  • Submit your Editing Assets including company logo and YouTube channel login info
  • Have patience while we get to work on editing your project 🙂

Month 6 (Platform-Building & Promotion): (September, 2020)

  • Complete Month 6 Coaching Call with the Geffners (Schedule your strategy sessions here, if you haven’t done so already) to discuss next steps including platform-building, promotion of your marketing videos, and where to go from here re: using video to grow your business

  • Preview and give feedback on 1st video in the series (we will send it to you as soon as it’s edited and ready for you to watch), to approve graphics, music and template. Once you approve the first course video, we will apply the same template to the rest of the videos in the series.

  • Review the Online Course Membership Platform Overview page to get a better understanding of how the platform-building process works

  • Complete the platform-building questionnaire (it’s a Google Drive document) and email Steve@GeffnerProductions.com to confirm that it has been completed, so he can begin building your platform and uploading your finished course videos.

  • Review and approve all course videos (we will send you the links to all the videos as soon as they are ready for you to watch and give your final feedback)

  • Preview your finished course platform, including all uploaded video content (we will send you a link to take a look, as soon as it’s ready for your review) and submit your notes for any necessary revisions to Steve@GeffnerProductions.com

  • Determine all the ways you will promote your course, and how to utilize any marketing videos we created with you. We will discuss together ideas and ways to do this. (If you need help with the execution of the marketing for your course, then we can provide additional marketing execution solutions.)