
Video Means Business “Brand Awareness” Countdown Checklist
6 months to a successful video marketing campaign
Your Filming Date:
December 25th, 2020
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Review, sign, and submit your Video Production Agreement (you should have received a link through Adobe Sign via email) – this can be done entirely online
Complete Monthly Coaching Call #1 with the Geffners
Discuss project timeline & schedule filming date for either Month 3 or Month 4
Confirm your Filming Date (if you haven’t done so already)
Finish and submit your Brand Story Video & Brand Awareness Comprehensive Questionnaire (click to learn more, and to download your questionnaire). Email your completed questionnaire to Jaime@GeffnerProductions.com
Complete Month 2 Coaching Call with the Geffners to discuss branding and messaging for video
Schedule Wardrobe Strategy Session with Christine Vartanian for either Month 2 or Month 3, depending on upcoming filming date & timeline
Complete Month 3 Strategy Calls with the Geffners (Schedule your strategy sessions here, if you haven’t done so already) to discuss details for your upcoming shoot
Review Brand Story Video Questionnaire together, if necessary, to determine content and messaging for your video shoot
Discuss Filming Locations and finding the right location(s) for your video shoot
Determine if you want to add Testimonials or Additional Team Member Interviews to your Brand Story Video (OPTIONAL: There is an additional fee for this)
Discuss Headshots & Behind-The-Scenes Photo Shoot Offer (OPTIONAL: Only available for certain shoots; this requires hiring an outside professional photographer for your video shoot)
Review general Wardrobe Guidelines regarding what to wear and what not to wear on-camera
Complete Wardrobe Strategy Session with Christine Vartanian
Talk to the Geffners (Schedule your strategy session here, if you haven’t done so already) to make sure we are on track with all the details for your upcoming shoot
Firm up filming location(s) – send pictures to Jaime, if necessary
Firm up list of b-roll shots
Talk to and formally invite guests – check their availability for the afternoon on our day of filming, and send Jaime any guest time constraints so she can create a filming schedule for the day
Start to put together outfits and/or go shopping for clothing (or hire Christine Vartanian to help you with this step)
Receive final list of Brand Story interview questions from Jaime, and start to think about and practice your answers
Talk to the Geffners (Schedule your strategy session here, if you haven’t done so already) to make sure we are on track with all the details for your upcoming shoot
Review Brand Story interview questions & continue preparing yourself mentally for our day of filming
Review Makeup & Hair Guidelines to prepare for your day of filming
Remind guests about the upcoming shoot, and get their final, firm commitment
Send instructions to guests about what to wear on-camera, and what to bring with them on the day of the shoot (a guest email template can be provided to you, if you need help with this)
Continue shopping for clothing and accessories for the shoot
Get any clothes dry cleaned or tailored, as necessary
Get hair cut, colored, or refreshed
Get facial & brow shaping
Practice going over interview questions (you may want to do this by looking at yourself in the mirror, or by asking a friend to help you)
Final shopping for clothes, and put all outfits together
Pick up dry cleaning and/or clothes from tailor
Pick up any props you need for the shoot
Drink plenty of water
Get plenty of rest!
Get nails done
Get hair blown out professionally, if necessary
Pick up flowers, if necessary
Prep and pack clothes
Prep and pack food for day of filming
Exercise and/or meditate
Pack bags
Print directions to filming location(s)
Drink water
Get plenty of rest!
Arrive on time
Get yourself into the makeup chair ASAP
Let us handle everything else!
Trust the process, know that we have your back, and work with us collaboratively to create beautiful videos that accurately represent your brand!
Complete Post-Filming Check In Call with Luz Sellers to touch base about how the day of filming went
Submit your Editing Assets including company logo and YouTube channel login info
Promote your videos! We will discuss how to do this, and provide detailed written instructions to you and your team. Or, if you need help with this, then we can provide additional marketing solutions.
Schedule a call to talk about getting started with One Good Video OR putting a spotlight on your business using consistent Short-Form Videos.
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