Geffner Productions

Video Means Business “Brand Awareness” Countdown Checklist 

6 months to a successful video marketing campaign

Your Filming Date:
December 25th, 2020
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Congratulations again on making the commitment to increase your Brand Awareness through video marketing!

We typically work with clients over a 6 month time period, to take them through the entire process- from big picture awareness to video strategy, to planning out a video shoot, to filming, editing and deciding how to promote your videos after they’re complete. We typically schedule a filming date anywhere from 6 weeks to 3 months in advance – around 2 months is the average amount of time it takes us and our clients to fully prepare for our upcoming day of filming. If you choose to move forward with a filming date more quickly, that’s not a problem. You’ll just need to commit to completing all the prep work leading up to the shoot at a more accelerated pace. We will work collaboratively with you to make it happen quicker if that’s what you request.

Just so you know exactly what to expect, below you’ll find a Countdown Checklist (along with some helpful links) that highlights all of the different elements of your project that we will be working through together in the coming weeks and months.

There is a lot of useful information included below, and we will, of course, be here to guide you every step of the way, and to answer any questions you have as they come up.

For a “big picture” understanding of the main categories we’ll need to discuss together, click here for a more general overview of the entire Brand Story Video process.

The good news is you don’t need to worry about all of this information at one time. We are going to take it step-by-step, and guide you on the most important things to focus on all along the way, so that we can try to eliminate as much of the “overwhelm” for you as possible. We are your partners and guides along this journey. So please don’t hesitate to ask us any questions or reach out for support if you need help.

In the descriptions below, you will see text that is highlighted in blue. Click on those links to be taken to a separate page to learn more about that specific topic.

Month 1 (Intro & Clarity):

  • Call with Luz Sellers (our fabulous Client Care Concierge) to get familiar with the process and go over any initial questions

  • Review, sign, and submit your Video Production Agreement (you should have received a link through Adobe Sign via email) – this can be done entirely online

  • Schedule coaching calls with the Geffners for Month 1 & Month 2
  • Get started on your Brand Story Video & Brand Awareness Comprehensive Questionnaire (click to learn more, and to download your questionnaire)

  • Complete Monthly Coaching Call #1 with the Geffners

  • Discuss project timeline & schedule filming date for either Month 3 or Month 4

Month 2 (Strategy & Planning):

  • Confirm your Filming Date (if you haven’t done so already)

  • Finish and submit your Brand Story Video & Brand Awareness Comprehensive Questionnaire (click to learn more, and to download your questionnaire). Email your completed questionnaire to Jaime@GeffnerProductions.com

  • Complete Month 2 Coaching Call with the Geffners to discuss branding and messaging for video

  • Schedule Wardrobe Strategy Session with Christine Vartanian for either Month 2 or Month 3, depending on upcoming filming date & timeline

Month 3 (Pre-Production):

Month 4 (Final Pre-Production, 3-4 weeks before your video shoot):

  • Talk to the Geffners (Schedule your strategy session here, if you haven’t done so already) to make sure we are on track with all the details for your upcoming shoot

  • Firm up filming location(s) – send pictures to Jaime, if necessary

  • Firm up list of b-roll shots

  • Talk to and formally invite guests – check their availability for the afternoon on our day of filming, and send Jaime any guest time constraints so she can create a filming schedule for the day

  • Start to put together outfits and/or go shopping for clothing (or hire Christine Vartanian to help you with this step)

  • Receive final list of Brand Story interview questions from Jaime, and start to think about and practice your answers

  • Begin utilizing Lisa Thomas’ Healing Meditation on Getting Over Your Fears Of Being On-Camera, if you are at all nervous about your upcoming video shoot (you can use it over and over again, but make sure you put a gap of 48 hours between sessions, to allow your body time to heal and recover)

Month 4 (Final Pre-Production, 2 weeks before your video shoot):

  • Talk to the Geffners (Schedule your strategy session here, if you haven’t done so already) to make sure we are on track with all the details for your upcoming shoot

  • Review Brand Story interview questions & continue preparing yourself mentally for our day of filming

  • Review Makeup & Hair Guidelines to prepare for your day of filming

  • Remind guests about the upcoming shoot, and get their final, firm commitment

  • Send instructions to guests about what to wear on-camera, and what to bring with them on the day of the shoot (a guest email template can be provided to you, if you need help with this)

  • Continue shopping for clothing and accessories for the shoot

  • Get any clothes dry cleaned or tailored, as necessary

  • Get hair cut, colored, or refreshed

  • Get facial & brow shaping

  • Continue utilizing Lisa Thomas’ Healing Meditation on Getting Over Your Fears Of Being On-Camera, if you are at all nervous about your upcoming video shoot (you can use it over and over again, but make sure you put a gap of 48 hours between sessions, to allow your body time to heal and recover)

Month 4 (Final Pre-Production, 1 week before your video shoot):

  • Reconfirm all guests

  • Practice going over interview questions (you may want to do this by looking at yourself in the mirror, or by asking a friend to help you)

  • Final shopping for clothes, and put all outfits together

  • Pick up dry cleaning and/or clothes from tailor

  • Pick up any props you need for the shoot

  • Drink plenty of water

  • Get plenty of rest!

  • Continue utilizing Lisa Thomas’ Healing Meditation on Getting Over Your Fears Of Being On-Camera, if you are at all nervous about your upcoming video shoot (you can use it over and over again, but make sure you put a gap of 48 hours between sessions, to allow your body time to heal and recover)

Month 4 (Final Pre-Production, 1 day before your video shoot):

  • Get nails done

  • Get hair blown out professionally, if necessary

  • Pick up flowers, if necessary

  • Prep and pack clothes

  • Prep and pack food for day of filming

  • Exercise and/or meditate

  • Pack bags

  • Print directions to filming location(s)

  • Drink water

  • Get plenty of rest!

Month 4 (Final Pre-Production, the day of your video shoot):

  • Arrive on time

  • Get yourself into the makeup chair ASAP

  • Let us handle everything else!

  • Trust the process, know that we have your back, and work with us collaboratively to create beautiful videos that accurately represent your brand!

Month 5 (Post-Production):

  • Complete Post-Filming Check In Call with Luz Sellers to touch base about how the day of filming went

  • Complete Month 5 Coaching Call with the Geffners (Schedule your strategy sessions here, if you haven’t done so already) to discuss what we need to edit the project and plan ahead for promotion

  • Submit your Editing Assets including company logo and YouTube channel login info

Month 6 (Promotion):

  • Complete Month 6 Coaching Call with the Geffners (Schedule your strategy sessions here, if you haven’t done so already) to discuss next steps including promotion of the completed videos, and where to go from here re: using video to grow your business

  • Promote your videos! We will discuss how to do this, and provide detailed written instructions to you and your team. Or, if you need help with this, then we can provide additional marketing solutions.