After years of watching entrepreneurs struggle to effectively do videos on their own, we realized there was a massive gap between knowing that you WANT to do video, and actually DOING it.
We know that video is not easy for most business owners (after all, we’re entrepreneurs, not actors!) There’s definitely a learning curve when it comes to the technical part of doing video, and the strategy behind how to get results. Also, fear of being on camera is a big challenge for so many people. With all of that to contend with, it can feel like an uphill climb, and will more than likely be uncomfortable in the beginning. Possibly so uncomfortable that you get frustrated, and want to give up… or worse yet, you’re so overwhelmed that you never get started in the first place.
And here’s the bigger problem…
Even if you do videos regularly, if you can’t figure out how to get people instantly ATTRACTED to you and your company with your videos, then you’re wasting your time. There’s nothing more frustrating than being in action with video, only to find out it’s not producing the results you were hoping for.