Video Attraction Lab+
Step-By-Step Checklist
Congratulations again on making the commitment to join us as a member of VAL+!
We are so excited to get you into action, and to hold you accountable to get your key videos done.
Below is an outline of all the steps we’ll be taking together, to move you along this process. And we will, of course, be here to guide you every step of the way, and to answer any questions you have as they come up.
Let’s get started!
Getting Started:
Review, sign, and submit your VAL+ Client Agreement (you will be receiving a link through Adobe Sign via email) – this can be done entirely online.
Complete a welcome call with Luz Sellers, our Client Care Concierge, to make sure you understand the process, and to get any of your initial questions answered.
Complete your “VAL+ Onboarding Questionnaire” (Google Doc), and email Jaime@GeffnerProductions.com when it is complete.
Record a quick video on your phone sharing where you are starting from with video, and text it to Luz Sellers when it is complete.
Schedule & complete your 1st private strategy session with the Geffners to discuss the big picture about your offers and your video goals, assess where you’re starting from and what areas you need the most help in, and figure out what the options are for which key video you’re going to film first.
Video 1:
Make a final decision about what specific key video you’re going to create first.
Utilize the appropriate script template from Video Attraction Lab to write your key video script. Email your first draft to Jaime Geffner: jaime@geffnerproductions.com for review and feedback.
Schedule & complete your 2nd private strategy session with the Geffners to get you fully prepared to film key video #1, including: any scripting or filming questions you still have, and any other questions you need to have answered before you film your video.
Finalize your video script (based on the feedback you’ve received).
Record your key video #1.
Send your raw footage (2 takes maximum) for key video #1 via Dropbox or Google Drive to Steve Geffner: steve@geffnerproductions.com
Send your logo, login info (for uploading to your platforms), and any other assets to the Geffners.
Allow us time to edit key video #1. We will send you a link to review it, as soon as it’s ready for you to take a look.
Provide feedback on key video #1 within 30 days of receiving the link for your review. We will make any final revisions, and send you the finished video as soon as it’s done.
Video 2:
Make a final decision about what specific key video you’re going to create second.
Utilize the appropriate script template from Video Attraction Lab to write your key video script. Email your first draft to Jaime Geffner: jaime@geffnerproductions.com for review and feedback.
Schedule & complete your 3rd private strategy session with the Geffners to get you fully prepared to film key video #2, including: any scripting or filming questions you still have, and any other questions you need to have answered before you film your video.
Finalize your video script (based on the feedback you’ve received).
Record your key video #2.
Send your raw footage (2 takes maximum) for key video #2 via Dropbox or Google Drive to Steve Geffner: steve@geffnerproductions.com
Allow us time to edit key video #2. We will send you a link to review it, as soon as it’s ready for you to take a look.
Provide feedback on key video #2 within 30 days of receiving the link for your review. We will make any final revisions, and send you the finished video as soon as it’s done.
Video 3:
Make a final decision about what specific key video you’re going to create third.
Utilize the appropriate script template from Video Attraction Lab to write your key video script. Email your first draft to Jaime Geffner: jaime@geffnerproductions.com for review and feedback.
Schedule & complete your 4th private strategy session with the Geffners to get you fully prepared to film key video #3, including: any scripting or filming questions you still have, and any other questions you need to have answered before you film your video.
Finalize your video script (based on the feedback you’ve received).
Record your key video #3.
Send your raw footage (2 takes maximum) for key video #3 via Dropbox or Google Drive to Steve Geffner: steve@geffnerproductions.com
Allow us time to edit key video #3. We will send you a link to review it, as soon as it’s ready for you to take a look.
Provide feedback on key video #3 within 30 days of receiving the link for your review. We will make any final revisions, and send you the finished video as soon as it’s done.
Completion:
Schedule & complete your final private strategy session with the Geffners to assess where you are, and figure out your next steps for moving forward powerfully with video.