Your video consists of 2 parts: A-Roll, which is the “talking” part of your video, where we see you on-camera delivering your content. And B-Roll, which is any other footage that we can use in your video that visually represents the story of your brand, and brings to life the words that you are saying.
When it comes to B-Roll, ideally it’s best to capture and use video footage. This can be footage that you have from previous videos, events, speaking engagements, or other media appearances, OR it can be footage that you are able to capture now, specifically for this video. When acquiring video footage is impossible, we can also use still images that you provide from past events, or stock footage that we will find for you, as appropriate.
If we haven’t already sent it to you, we will be providing you with a list of B-Roll shots that we would love to have you capture or find, based on the script of the specific video that we’re working on with you, and further instructions on how best to capture that footage.
Once you’ve recorded all of your B-Roll footage, please upload it to a Dropbox or Google Drive folder, and share with Steve@GeffnerProductions.com