So you’re an entrepreneur and you’re hearing everywhere about the importance of using online video to grow your business, and you’re fired up & ready to go, but you have no idea where to start! In today’s episode of “Let’s Talk Video”, we’re going to share with you the #1 type of video every entrepreneur needs first, and how to use that video to set yourself up for long-term success.

Where to begin?

Have you just gotten started in the world of online video? Maybe you have tried a few things in the past without much success? Well, a great first step to get you on track is to create a Brand Story Video for your business. Because in our opinion, a Brand Story Video is the #1 video every entrepreneur needs!

A Brand Story Video tells the story of who you are, and what you do. It includes why you’re passionate about what you do, and how you help people with the work that you do. This video will separate you from all the other entrepreneurs out there who do something similar to what you do.

The purpose of a Brand Story Video is to share your personal story, and help your viewers to connect emotionally with you. You want them to want to learn more about you, and what you have to offer. Most of all, your Brand Story Video introduces you to the world the way that you want to be seen, and it sets you apart by sharing the uniqueness of your company or brand.

Professional or DIY?

While there are certain types of videos that you can learn to produce on your own (as long as you do them well), the Brand Story Video is one video you should definitely have professionally done. This is important because this video is your first impression to the world.

Therefore, you want to make sure that the quality of this video matches up with the quality of your products and services. Not doing this video professionally may have your viewers question the actual value you have to offer. Here’s the problem with that: you don’t want to give anyone any reason not to work with you.

The #1 Video Every Entrepreneur Needs

Make a Great First Impression!

The Brand Story Video typically lives on either the Home Page or the About Page of your website. Often it’s the very first thing people see. It allows people to make a quick decision about whether they match up with you and your company’s message. Then they will decide if they want to learn more about you, or not.

Either way, this video is a powerful tool to help you instantly attract your ideal clients. And, equally as important, this video also helps you to weed out those who are not a good fit. In a nutshell, that’s why we consider the Brand Story Video to be the #1 video every entrepreneur needs!

If you enjoyed this video, please leave a comment below. Tell us: are you ready to share you Brand Story to attract more of your ideal clients & customers?

For more great tips and advice about online video production & video marketing strategy for entrepreneurs, make sure you join our mailing list below to receive more blog show episodes like this one.

And don’t just keep it to yourself, we’d love it if you would share our blog with other entrepreneurs you know who are also looking to use online video to be seen, be known and be profitable!

Geffner Productions