







The SouthernCarlson Employer Branding Video Guidelines
Welcome to the SouthernCarlson Tech Session replay for your upcoming Employer Branding Video. Geffner Productions will be producing this video for SouthernCarlson, filming virtually with featured team members, and then professionally editing the video for you.
This page is for all managers who will be leading and guiding your team members to get on camera with us, to answer a few key questions about their experience working for SouthernCarlson.
Below you will find a replay video that was recorded during our live tech session, which gives you an overview of everything you can expect, and lays out exactly how this process is going to work.
You’ll also find important links, images, and other helpful information that will further answer your questions, and make this process a smooth and easy experience for you.
If you have any questions about anything, please don’t hesitate to reach out to our team for support!
The SouthernCarlson Employer Branding Video Guidelines
Welcome to the SouthernCarlson Tech Session replay for your upcoming Employer Branding Video. Geffner Productions will be producing this video for SouthernCarlson, filming virtually with featured team members, and then professionally editing the video for you.
This page is for all managers who will be leading and guiding your team members to get on camera with us, to answer a few key questions about their experience working for SouthernCarlson.
Below you will find a replay video that was recorded during our live tech session, which gives you an overview of everything you can expect, and lays out exactly how this process is going to work.
You’ll also find important links, images, and other helpful information that will further answer your questions, and make this process a smooth and easy experience for you.
If you have any questions about anything, please don’t hesitate to reach out to our team for support!
Please watch this tech session replay video, which goes over everything you need to know about your upcoming video project.
Please watch this tech session replay video, which goes over everything you need to know about your upcoming video project.
PART 1: EQUIPMENT, SETUP & FILMING
In this section, you will find everything related to the technical part of getting your videos recorded, including:
• What equipment you need
• How to set your equipment up properly
• How we’re going to record your videos virtually together
In each section below, you can click on the + sign to access links, images, and other information about each particular topic.
Major takeaways from this section:
There are 4 pieces of equipment that we will use to record your videos:
• Camera (i.e. your Smartphone)
• Phone Tripod
• Microphone
• Dongle/Adapter for your MicrophoneWe will use a platform called OpenReel to virtually record your videos LIVE with you.
We will make our final technical tweaks when we log in together for the virtual filming session, but the more setup you can do ahead of time will help make that process much easier and quicker.
In this section, you will find everything related to the technical part of getting your videos recorded, including:
• What equipment you need
• How to set your equipment up properly
• How we’re going to record your videos virtually together
In each section below, you can click on the + sign to access links, images, and other information about each particular topic.
Major takeaways from this section:
There are 4 pieces of equipment that we will use to record your videos:
• Camera (i.e. your Smartphone)
• Phone Tripod
• Microphone
• Dongle/Adapter for your MicrophoneWe will use a platform called OpenReel to virtually record your videos LIVE with you.
We will make our final technical tweaks when we log in together for the virtual filming session, but the more setup you can do ahead of time will help make that process much easier and quicker.
What pieces of equipment do you need:
How we’re going to record your videos (please download app to your phone):
How to set up your equipment:
What pieces of equipment do you need:
How we’re going to record your videos (please download app to your phone):
How to set up your equipment:
PART 2: WHAT TO SAY & HOW TO SAY IT
In this section, you will find everything related to what the team members who are going to be on camera are going to say, and exactly how to say it in a way that will be most usable for the finished video we will be editing. There are also a few tips about being more comfortable and confident on camera, if that’s a concern at all for anyone who is participating.
In each section below, you can click on the + sign to access links, images, and other information about each particular topic.
Major takeaways from this section:
We will be sending the on-camera questions in the follow-up email, so that you can share them with your team members before your virtual filming date.
When it comes to answering questions on camera, we’re looking for all team members to answer questions honestly and authentically about their personal experience working for SouthernCarlson.
If anyone is at all nervous to be on-camera, the best tip we can share is to focus on talking to one person, and to remember that it’s not about you, it’s about the person you are helping or serving.
In this section, you will find everything related to what the team members who are going to be on camera are going to say, and exactly how to say it in a way that will be most usable for the finished video we will be editing. There are also a few tips about being more comfortable and confident on camera, if that’s a concern at all for anyone who is participating.
In each section below, you can click on the + sign to access links, images, and other information about each particular topic.
Major takeaways from this section:
We will be sending the on-camera questions in the follow-up email, so that you can share them with your team members before your virtual filming date.
When it comes to answering questions on camera, we’re looking for all team members to answer questions honestly and authentically about their personal experience working for SouthernCarlson.
If anyone is at all nervous to be on-camera, the best tip we can share is to focus on talking to one person, and to remember that it’s not about you, it’s about the person you are helping or serving.
What to say on camera:
How to answer questions on camera:
Tips for on-camera confidence:
What to say on camera:
How to answer questions on camera:
Tips for on-camera confidence:
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