Here’s What’s Working Right Now For Businesses: SHORT-FORM VIDEOS!
Not so long ago, long-form video content was the preferred method for businesses to capture and keep attention. However, you may have noticed that there’s a new kid in town… SHORT-FORM VIDEOS.
Short-form videos, also referred to as Video Shorts or Micro-Content, is typically made up of video clips that are less than 60 seconds long each.
Each short video shares valuable information, and is done in a specific editing style that’s fast & fun, and a little bit flashy.
The goal of short-form video content is to literally STOP THE SCROLL, or disrupt your viewer’s attention, so they will pay attention to you and your message as your video is scrolling by in their social media feed.
Remember, if you can’t get your viewer’s attention, then you can’t connect with them emotionally. And if you can’t reach their emotions, then they aren’t going to easily turn from a prospect into a paying customer.