Switch NOW to Short-Form Video for Your Business

In the dynamic world of marketing, short-form video for your business is becoming increasingly vital. It’s an excellent tool for meeting new people, building brand awareness, and capturing the interest of potential customers.

Short-form video content is currently the most powerful brand awareness and nurturing tool available. This shift in marketing strategy doesn’t mean long-form content is obsolete; it simply reflects how audience preferences have evolved.

The Shift from Long-Form to Short-Form Content

Statistics show that viewers now prefer to watch longer-form content only after they’ve been warmed up by shorter, engaging videos. So, if you’re starting with an 8-minute long content-rich video for cold traffic, ask yourself: what makes you think you’ve earned 8 minutes of a stranger’s time and attention? The reality is, you probably haven’t—yet!

Captivate Your Audience in Under 60 Seconds

The key to success is providing great takeaway value in less than 60 seconds. Start creating short-form videos that are interesting and watchable for your ideal target audience. Consistently producing engaging content will help you organically build an audience of people who find value in what you’re sharing.

The Long-Term Benefits

Over time, many of these engaged viewers will turn into loyal customers. By embracing short-form video for your business, you’re positioning yourself to effectively nurture potential customers and boost your brand’s presence.

In Conclusion…

Start leveraging the power of short-form video for your business today and see the difference it makes in engaging your audience and building your brand. For more insights and tips on effective marketing strategies, explore more content on our blog!

Want to see some more examples of short-form videos?
Check out our Geffner Productions Instagram page here!

Steve & Jaime Geffner

Steve and Jaime Geffner are a husband and wife duo and the President & CEO of Geffner Productions. With backgrounds in producing award-winning TV shows like Dr. Phil and Frasier, they bring a wealth of experience to their company. Geffner Productions is a video marketing agency that specializes in helping businesses leverage video to improve their marketing, increase sales, and expand their teams, driving growth and success across multiple industries. Since 2010, they have produced, filmed, and edited over 4,000 online videos for hundreds of business owners, for their websites, blogs, social media pages, online courses, live events, and more. Steve and Jaime inspire business owners to step into their greatness with video, elevating brands and inspiring audiences.