Phase 4: RETAIN
Client Retention & Re-Engagement

Where Phase 4 connects with the Relationship Analogy:
Phase 4: RETAIN:
This is one phase many people skip or miss. However, as we know, it’s a lot easier (and a lot less expensive) to keep an already existing customer happy so they complete or get the best use of the product/service they bought, stay with you longer and buy more, than it is to go through Phases 1-3 all over again to attract a brand new customer. The nurture and sales process doesn’t stop at the first sale. Now you move into the next phase, which is to make them happy, keep them happy, and keep them coming back for more! This is a critical part of the process. And you can do A LOT more in this phase to make sure you have a great relationship with your customer, and that they always feel honored, valued, appreciated by you. You want them to feel loved and taken care of. You want them to know they made the right decision to buy from you. You want them to get great results from what they’ve already bought from you. You want them to continue to want to work with you and know how they can get more of you. And if you solved the first problem for them, what more can you do for them? If you do this well, your reputation will be GOLD, which then leads us into the next phase…

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