Phase 2: CONNECT
Where Phase 2 connects with the Relationship Analogy:
Phase 2: CONNECT: Begin DATING
Now that people know you’re out there, and that you’re credible and serious, and you’ve announced yourself with gusto and strength and power, now it’s time to get serious about nurturing them along in the direction of what you want them to know, and then what you want them to physically do about it. You’re not selling anything yet, but you are getting them used to the idea of you. You’re connecting regularly with them. You’re showing your value & expertise by giving them things of value to consume. They’re getting comfortable with you, and used to saying yes to you (micro-commitments.) You’re making it known that they can trust you, they can count on you, and you will be there as a resource for them. You are the authority. You truly CARE.
“I cannot tell you how wonderful it’s been to work with Geffner Productions: how professional they are, how kind they are, and how they understand what your message is, and they really help you bring it across very authentically. Whatever you’re doing, they help make it better for you!”
“If you want to have a great image, if you want your brand to POP, you need to have the experts on your team. You need Jaime and Steve. You need Geffner Productions.”