Phase 1: ATTRACT
Brand Awareness

Where Phase 1 Connects with the Relationship Analogy:
Phase 1: ATTRACT: Meet/Introduction to You
First you need to build awareness for your brand — let people know who you are, and what’s valuable and special about your company. You must announce that you’re available as a resource, your doors are open and ready for business, and you’re interested in connecting with the right clients and customers, who are a good fit for your brand. In this phase, you need to attract people to you, by making yourself attractive to them. You must make a great first impression on them, so they will want to stick around and learn more about you and your company, and everything you have to offer them. The goal is to capture their attention and their intrigue/interest, and make sure they’re inspired enough to move on to the next phase of the customer journey…

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