OPTION #1 – SALES PAGE VIDEOS:
Sales Page Videos are used specifically on the page of your website where you are pitching or selling a particular product, program, course, service, or package. The Sales Page Video is very intentional in terms of helping you to sell your offer. Often times this type of video directly asks for the viewer to click on the purchase button, or set up a call with you (for a higher cost offer) after watching your video, which will immediately lead to more revenue for your business.
The purpose of the Sales Page Video is to engage the viewer, build interest in your product or service, and turn the viewer from a lookie-loo into an actual buyer who is ready to close the deal at the first opportunity that is presented to them to make a purchase.
The Sales Page Video might simply be a shortened version of your sales or offer page itself, but keep in mind that most people would rather watch a short video that engages them with the information that is on the page, rather than have to read a long sales pitch laid out in text on the screen. Research has shown that using video on your sales page greatly increases conversions, because people feel much more connected to the product or service when you bring it to life for them by sharing your passion for your offer. Everyone loves to work with someone who is excited about what they are selling.