When we do a Brand Story Video, we typically film an interview with our client that lasts around 90 minutes to 2 hours on average. Then, we choose the best of the best content to include in the Brand Story Video. That typically leaves us with a lot of additional footage that didn’t get used in the Brand Story Video itself, but that would make GREAT stand-alone videos for use on social media, in email marketing campaigns, on a website, in a Facebook ad buy, etc. The additional clips are typically 30 seconds to 2 minutes long each. It’s a huge bonus of filming a Brand Story Video project that there is this extra footage that can be repurposed. After the Brand Story Video itself is completed, we go back through the interview raw footage and make a list of all the additional videos that are possible to edit, and then we just charge a small editing fee per video to get you the ones you choose to have us edit.
Another way to get this type of content, but not go through the Brand Story Video interview process, is to just plan out a day of filming to capture interview clips like this back-to-back. We can plan ahead of time what content you need, and therefore determine what questions to ask you on camera. We could potentially film a lot more videos in the day this way. However, if done as a separate project than a Brand Story Video, then you wouldn’t get to benefit from having that 1 super powerful, beautiful, compelling centerpiece video that is really going to showcase your company, and explain succinctly to everyone why you are the best, and what makes you unique or different from anyone else out there.