What can you learn from author Dale Carnegie about how to build a loyal audience for your online videos? Find out in this week’s episode of “Let’s Talk Video!”
Today’s viewer question about building a loyal audience comes from Julie in New York City. She writes:
Dear Jaime & Steve,
I’m an entrepreneur who is pretty new to the world of online video and using the internet to market myself. My question is about how I get people to care about what I have to offer. How do I build a loyal audience of people who will watch my videos, open my emails and want to buy my products and services?
This is such a great question – thanks so much, Julie for writing in!
Watch the full episode below to see our answer:
It’s Not About YOU, It’s About THEM!
There are a lot of factors that go into building and growing a loyal audience for your business. However, we think that perhaps the most important thing to focus on when it comes to getting people to care about who you are and what you have to offer, is this: it’s not about YOU, it’s about what you can do for THEM! Basically, figure out what people want, and do your very best to give it to them. That’s how you build a relationship with people, create a large following, and maintain a loyal audience of people to sell your products and services to.
In our experience, this is a 3-step process:
Step #1: Identify Your Target Audience
Start backwards by thinking about what you have to offer in your area of expertise. Then, determine what group of people needs your services the most.
Step #2: Get to Know Your Target Audience
Get out there and spend some time talking to people. Network regularly, and ask lots of questions of your target audience.
Step #3: Create Video Content Specific to Your Target Audience
The key is that you want to try to give people as much of what they want and need as you possibly can.
The bottom line is that people will care about what you have to offer IF what you have to offer helps them! A loyal audience is a group of people who want the information that you have to share, and see YOU as the person they want to get that information from. So when it comes to building a loyal audience for your online videos, you need to come up with regular content that your audience wants and needs, and give it to them. As a result, they will care about your message, and in general your brand, and become your loyal fans, followers and customers!
Thanks so much for your question, Julie – we really hope that advice helped!
If you enjoyed this video, please leave a comment below. Tell us: Who is YOUR target audience and how do you keep them engaged?
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If you have a question that you’d like answered on an upcoming show, please email it to us at: LetsTalkVideo@GeffnerProductions.com