There are so many reasons that prevent business owners from being on camera, like fear of being seen, fear of being judged, fear of looking or sounding stupid. But one of the most common fears that we see as video producers is people think that if they share their personal story, or who they are, they don’t really understand how or why that’s going to impact their results or sales.
Well, we could not disagree with this statement any more than we already do. We’re going to talk about why, as a business owner, putting yourself on camera and sharing your personal story is critical to your business success, especially in this day and age.
So that is our topic of today’s Video PSA…
Why your personal story is so important
First, we’re going to talk about why using your personal story is so incredibly important. And then, we’re going to share with you ways that you can solve multiple problems for your customers, if you do this properly.
Let’s talk about your personal story. This is what’s going to differentiate you from everybody else out there that does something similar to what you do. This is what’s going to allow your audience to actually connect with you, and want to learn more about you. And to take that a step further, it’s also going to help them figure out who to do business with, which is a huge value to them.
In this day and age, there is so much competition out there. There are so many companies that offer the same, or very similar, products or services. And it’s very difficult for a consumer to make a purchasing decision.
So, when you share your personal story, information about who you are, what you do, what makes you or your company or brand different. you have the potential to solve three problems for your customer:
First, is the original problem that they came in with that your product or your service is the solution for.
Second, is the problem of who do I hire? Who do I trust to handle or solve this problem for me?
The third problem, which can be an even bigger problem is: if they don’t choose correctly, meaning if you haven’t given them the information to help them really feel good about and understand why they should choose your company (for example, if you haven’t done your Brand Story Video well), then they might choose the wrong service provider, somebody who really can’t help them, or who doesn’t resonate or connect with their values.
If they do that, then they have an even bigger problem, which is they’ve wasted time and money on the wrong solution. And now they’re left worse off than they were when they started. Because now, not only do they not have their original problem solved, but they have another problem, where they’ve wasted all their time and money, and they still don’t have the original problem fixed.
The key to solving all three problems
The awesome thing is that you can accomplish all of that with one really clear, powerful Brand Story Video. It will really capture who you are, what you do, why you do it, what are your core values, what’s your mission, and your vision, and really what makes you unique or different from everybody else out there that may do something similar. And when you do it right, it can be an incredibly powerful marketing tool for your business.
It’s not all about you
You see, it’s not really about you at all. Of course, your personal story or your brand story is about you or your company, but the point of this is that it’s not about you. It’s about helping and serving that person who really needs what you have to offer, who really needs a solution to their problem. You might be an answer to their prayer. And if you share a powerful video where they can really understand that, and resonate and connect with your message, you are really going to be helping them, and you’re going to reap so many more benefits as well from doing that.
We want to hear your personal story!
Let us know what you think about sharing your personal story, and how you feel about that. Maybe share one of your interesting facts about your personal story that makes you unique or different. We would love to hear it.
And in the meantime, please stay safe, stay well. stay connected, and stay inspired to step into your entrepreneurial greatness with video.
Steve & Jaime Geffner are video marketing strategists, and an award-winning husband & wife video producing team. They are the creators of Geffner Productions, where they inspire business owners to step into their greatness with video. Since 2010, they have produced, filmed and edited over 3,000 online videos for hundreds of business owners, for their websites, blogs, social media pages, online courses, live events, and more.