Did you know that using video can help you save your business, especially in these trying times? Now, we know that’s a very bold claim, but it is definitely possible.
In today’s Video PSA, we’re going to share with you five ways that video can literally save your business…
How can video help your business?
So, you probably already know that video is important. But you may not exactly understand how it can help you, and why it’s so incredibly valuable to you – if you do it properly, of course.
Below are five ways that video can have a huge impact in your business, maybe even save it from going under during these challenging times.
Video helps people connect with you
#1 – Video can help people feel connected to you, which makes them want to work with you over your competitors. Remember, people always work with people that they know like and trust. So if they feel connected to you, they’re going to be much more likely to want to hire you and buy your products and services.
Video helps you stay top of mind with your audience
#2 – Video can help people remember that you are a go-to resource in your area of expertise. So when you put out regular video content, people are not only going to remember that you’re there, they’re going to learn things about you and what you do that they might not have known about before, or that they had forgotten about. So it’s a great way to make sure that you are staying top of mind with your ideal clients.
Video converts!
#3 – Video can help convert more people into paying clients and customers. Video has been proven to increase conversions by up to 80%. So think about it – if you’re already putting out offers, wouldn’t you want more of the people who come to you to convert from leads into money? Of course, you would!
Video can create passive revenue
#4 – Video can help you create a passive stream of revenue that you’ve never had before. If you’re stuck trading dollars for hours, working one-on-one with clients, only able to impact the people that you’re able to communicate with one-on-one, or in a small group setting, video can grow that exponentially. You can reach people around the globe, and massively increase the number of people you’re able to impact, and the amount of income you’re able to bring into your business.
Video makes it easier for you get referrals
#5 – Who doesn’t love referrals, right? Right now it might be you as the one who is generating all the business, building all of the momentum. But if you have a really great, powerful video that people can send on to their friends, their family, their work colleagues, it makes your life and your job so much easier. It creates brand ambassadors all around the country, around the world, that can just simply send a wonderful video on to the people that they think that you can help the most. It makes them look good because you’re so awesome. It’s a total win-win.
Are you ready to start using video?
So, what difference could it make in your business if you actually started implementing some of these video strategies right now? It could mean the difference between your business surviving through this crisis that we’re in right now, or possibly going under. We would love to know how you think this is going to impact your business. And in the meantime, please stay safe, stay well, stay connected, and stay inspired to step into your entrepreneurial greatness with video.
Steve & Jaime Geffner are video marketing strategists, and an award-winning husband & wife video producing team. They are the creators of Geffner Productions, where they inspire business owners to step into their greatness with video. Since 2010, they have produced, filmed and edited over 3,000 online videos for hundreds of business owners, for their websites, blogs, social media pages, online courses, live events, and more.