What does Facebook’s algorithm for newsfeed changes around connecting with family and friends really mean to your business?

The bottom line is this: Business Pages are getting less organic reach. Facebook is committed to showing you more friends and families in your feed, and lessening the posts from Business Pages. 

Facebook was created for the purpose of maintaining connections between people. While it was a great marketing tool in the “wild west days” of early Facebook, when ads reigned supreme, they have decided to refocus on their initial foundation of bridging the gaps between communication of friends and family. Engagement is the KEY to keeping your page in the newsfeeds of your audience these days, and since these changes have taken effect, it’s time to really focus on the strength of the connection to your audience.

What does this mean for you?

Watch the video and see what we think you need to do to stay in front of your prospects and customers on Facebook.

Steve & Jaime Geffner

Hi! We are Jaime & Steve Geffner. We have been helping entrepreneurs, small business owners & passionate professionals create compelling brand stories and promotional videos for their websites, events, and online products & programs since 2010.

If you are building a business that engages online with prospects and customers, then you need online video resources to help your audience get to know, like and trust you as the authority in your space. Let us help you. Our professional, strategic and brand focused videos help entrepreneurs and small business owners connect with more prospects and convert them to loyal clients.