Employer Branding Video Step-By-Step Checklist

Congratulations again on making the commitment to work on your Employer Branding Video project, in collaboration with Geffner Productions!

Your video project will be customized to your specific needs. However, to give you a sense of what’s involved, below is an outline of all the general steps we’ll be taking together, to move you along this process. And we will, of course, be here to guide you every step of the way, and to answer any questions you have as they come up.

IMPORTANT NOTE: We’ve included an approximate timeline in the checklist below for when each part of the process should be completed, in order to keep you on track. We are certainly able to move faster if you’d like a more accelerated timeline, so please talk to us about that during our first strategy call. However, if you are wondering where you should be each month along the way, this should give you a very good indication.

Let’s get started!

Employer Branding Video Step-By-Step Checklist

Congratulations again on making the commitment to work on your Employer Branding Video project, in collaboration with Geffner Productions!

Your video project will be customized to your specific needs. However, to give you a sense of what’s involved, below is an outline of all the general steps we’ll be taking together, to move you along this process. And we will, of course, be here to guide you every step of the way, and to answer any questions you have as they come up.

IMPORTANT NOTE: We’ve included an approximate timeline in the checklist below for when each part of the process should be completed, in order to keep you on track. We are certainly able to move faster if you’d like a more accelerated timeline, so please talk to us about that during our first strategy call. However, if you are wondering where you should be each month along the way, this should give you a very good indication.

Let’s get started!

Month 1 & 2 (Getting Started)

  • Review, sign, and submit your Video Production Agreement (you will be receiving a link through Adobe Sign via email) – this can be done entirely online.

  • Complete a welcome call with Luz Sellers, our Client Care Concierge, to make sure you understand the process, and to get any of your initial questions answered.

  • Complete your Onboarding Questionnaire, and email Luz Sellers at ClientCare@GeffnerProductions.com, to let her know you’re finished.

  • Schedule & complete your 1st Private Zoom Strategy Session with the Geffners, to discuss in detail the video we’re working on together, and create a plan and timeline to get it done.

  • Per our discussion, and depending on who will be appearing in the video, fill out the appropriate video script questionnaire(s), so we can gather the information that will be used to write your script.

Month 1 & 2 (Getting Started)

  • Review, sign, and submit your Video Production Agreement (you will be receiving a link through Adobe Sign via email) – this can be done entirely online.

  • Complete a welcome call with Luz Sellers, our Client Care Concierge, to make sure you understand the process, and to get any of your initial questions answered.

  • Complete your Onboarding Questionnaire, and email Luz Sellers at ClientCare@GeffnerProductions.com, to let her know you’re finished.

  • Schedule & complete your 1st Private Zoom Strategy Session with the Geffners, to discuss in detail the video we’re working on together, and create a plan and timeline to get it done.

  • Per our discussion, and depending on who will be appearing in the video, fill out the appropriate video script questionnaire(s), so we can gather the information that will be used to write your script.

Month 3 & 4 (Moving Forward)

  • Once you let us know you’re finished with all relevant questionnaires, we will begin the script writing process. Allow for at least 3-4 weeks for us to write the first version of your script, which we will send to you for your review and approval. Then we will collaborate until the script is finalized.

  • Schedule & complete a virtual tech session with the Geffners to discuss your background, equipment setup, and any other logistics related to your upcoming virtual filming session(s).

  • Prep for your day of filming, including figuring out what to wear, and how to prepare yourself for the filming process. We will provide guidance to help, if necessary.

  • Prep your video equipment for your day of filming, including figuring out what equipment you need, how to set it up properly, and how to use it. We will provide guidance to help, if necessary.

  • Schedule & complete a final tech check session with our team to make sure you are all set up ahead of time, and know exactly how to log on to our virtual filming session.

  • Schedule & complete your virtual filming session(s) to get your video recorded.

Month 3 & 4 (Moving Forward)

  • Once you let us know you’re finished with all relevant questionnaires, we will begin the script writing process. Allow for at least 3-4 weeks for us to write the first version of your script, which we will send to you for your review and approval. Then we will collaborate until the script is finalized.

  • Schedule & complete a virtual tech session with the Geffners to discuss your background, equipment setup, and any other logistics related to your upcoming virtual filming session(s).

  • Prep for your day of filming, including figuring out what to wear, and how to prepare yourself for the filming process. We will provide guidance to help, if necessary.

  • Prep your video equipment for your day of filming, including figuring out what equipment you need, how to set it up properly, and how to use it. We will provide guidance to help, if necessary.

  • Schedule & complete a final tech check session with our team to make sure you are all set up ahead of time, and know exactly how to log on to our virtual filming session.

  • Schedule & complete your virtual filming session(s) to get your video recorded.

Month 5 & 6 (Completion)

  • Send your logo, login info (if uploading to your platforms), and any other requested assets to the Geffners.

  • Allow the Geffners time to edit and send back your video, for your review and approval.

  • Review your finished video, and provide feedback, revision notes, and/or approval.

  • The Geffners will finalize your Employer Branding Video with any requested revisions, and then upload the video to your chosen platform(s) and/or save the video file and upload it to Dropbox, so you can access it.

  • Schedule a project completion call with the Geffners to discuss: what to do with your recently completed video specific to this project, and next steps for continuing to use video in your employer branding process.

Month 5 & 6 (Completion)

  • Send your logo, login info (if uploading to your platforms), and any other requested assets to the Geffners.

  • Allow the Geffners time to edit and send back your video, for your review and approval.

  • Review your finished video, and provide feedback, revision notes, and/or approval.

  • The Geffners will finalize your Employer Branding Video with any requested revisions, and then upload the video to your chosen platform(s) and/or save the video file and upload it to Dropbox, so you can access it.

  • Schedule a project completion call with the Geffners to discuss: what to do with your recently completed video specific to this project, and next steps for continuing to use video in your employer branding process.

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