In general, when it comes to being on-camera, solid, rich colors look best. Deep shades of blue, purple, pink and green are usually safe choices for most people. (Some people like to refer to these solid, rich colors that look best on-camera as “jewel” tones.)

• Pick a color that looks good with your skin tone, hair color, or eye color, or that one color that everyone always compliments you on most whenever you wear it. If you have certain colors that are “on brand” for you, this would be a good time to wear either those exact colors, or other colors that are in the same color palette, and will complement your brand colors

• Stay away from patterns like florals, stripes, plaids, checkers, etc. Some of these just don’t look good on camera, and others can actually play tricks with the camera lens, so it’s best to steer clear of these whenever possible

• Stay away from anything super bright (like really bright orangey red) as it can be distracting, and draw attention away from you. Also, stay away from anything very dull, as that may wash you out (i.e. white & cream are problematic on certain skin tones). Also, we don’t typically recommend wearing all black near your face, as it can make you look older

• Another thing to keep in mind when choosing your wardrobe is the background we’ll be filming in front of. You don’t want to blend in – you want to contrast nicely, and stand out, so that your image pops on screen

• With regards to what style of clothing to wear, you want to make sure it’s in alignment with the image you’re trying to present to your ideal client (who is the target audience for your videos). Look professional – based on what a professional in your line of work would wear – and make sure you feel comfortable, beautiful, and “at your best”

Below are some pictures of some good wardrobe choices that looked great on camera, and really made the on-camera talent’s image pop on screen.

Also, if we’re filming multiple videos in the same setting, it’s a great idea to switch up your outfit or “look” for each video, or each group of videos, to give the viewer some variety, and to distinguish the videos from one another.