As business owners, there are so many things competing for our time and attention on a daily basis. We’re constantly creating new ideas in our business or thinking about things we can execute on, or keeping our team happy, or putting out fires, either personally or in our business. It’s common to think that you’re not making enough progress, or you’re not getting where you want to go fast enough, or to have analysis paralysis because there are so many possibilities of what you can do and where you can go.

So today, we’re going to be talking about some of these challenges that are common to all business owners, and sharing with you what has really helped us the most.

That’s what we’re discussing in today’s Video PSA…

Accountability is key!

What is the one thing that has helped us the most when it comes to staying on track with our goals, knowing what we want to do and moving forward, and staying accountable to the things that we say we want to do? It’s having a business coach or a mentor, and a community of like-minded people, like-minded business owners to hold us accountable to the things that we say that we want to do.

We’ve had a mastermind community called Pinnacle Global Network, led by Allison Maslan, and her incredible team of CEO mentors that we’ve been a part of for five plus years now, and it’s been incredible for us, both personally, and in our business. We’ve collaborated and worked with so many of the incredible business owners in the community.

Never underestimate the power of a coach

One thing we’ve noticed in business over the years is that there are a lot of people who really underestimate the power of having a coach or belonging to a community of like-minded entrepreneurs. Because especially when times get tough, the one thing that you really need to pay attention to the most is your mindset. Because your brain is designed to protect you from harm, to keep you from taking unnecessary risks that might hurt or kill you.

Sometimes in times of uncertainty, like especially what we’re going through right now, you’re going to get really scared, and you’re going to be really uncertain about things, and you really need to protect your mind from going crazy. And being around like-minded people, entrepreneurs that are up to big things in the world, just like you are, is really going to help you to stop and not get overwhelmed, not get into the fear mode, and to really keep moving forward, especially in the times that you are challenged the most.

It’s time to act!

Here’s a perfect example – a couple of months ago when this whole Coronavirus pandemic crisis started, a lot of business owners had their revenue stop practically overnight, and had to put things on hold, either permanently, or temporarily, until this all got sorted out. And some people chose to act, and other people just chose to put their head in the sand, and wait for things to return to “normal.”

So in our mastermind group, our mentors started saying immediately to us, “Guys, this is not the time to put your head underneath the covers and hide. This is the time to pivot. This is the time to figure out new ways that you can help people, new streams of revenue that you can have coming into your business. It’s the time to get into action.”

Brainstorm the possibilities

That’s what everybody in our community started doing. We started brainstorming. We started coming up with new ways for every single business in the community to make money during this time, to create and serve new needs that we’re happening because of what’s going on in the world. And everybody started to take action immediately, without getting hung up or stuck. And as a result, now a lot of these businesses are actually in a better place than they were before this whole crisis started. And none of that would be possible without the incredible brainstorming and masterminding that came as a result of the community that we’re a part of.

The bottom line…

So, the bottom line is that in a time of crisis like this, this is actually the best time to have support. Because you need to be able to shift your mindset as quickly as possible. Like we said, get out of fear, and get into a place where you are ready to get back up and take action to move forward powerfully. Yes, you can do this, and if you’re waiting for a sign to do something radically different in your business, here is your sign. It’s us!

Let us know what’s happening in your business.

Leave us a comment below. Let us know how business has gone, if you are pivoting or changing anything in your business to accommodate not just this current crisis, but also helping your business to be able to grow beyond this in the future.

And in the meantime, please continue to stay safe, stay well, stay connected to each other, and stay inspired to step into your entrepreneurial greatness with video.

Steve & Jaime Geffner

Steve & Jaime Geffner are video marketing strategists, and an award-winning husband & wife video producing team. They are the creators of Geffner Productions, where they inspire business owners to step into their greatness with video. Since 2010, they have produced, filmed and edited over 3,000 online videos for hundreds of business owners, for their websites, blogs, social media pages, online courses, live events, and more.