OPTION #2 – WE PRODUCE ALL YOUR COURSE CONTENT AS DIRECT-TO-CAMERA TRAINING VIDEOS
If you feel that the best way for your customers to absorb the course content information is to see you on-camera delivering all of the information, then you will want to choose this option.
Because of the length of these videos, we typically film 1 take for each module video, stopping and starting when we need to.
Since pricing of these videos is based on the length of the finished video, this option is usually the most expensive way to go.
With this option, there are several different ways you can go about it. Here are a few examples:
Example #1 – Fully script the course content in its entirety, and then use a teleprompter on our day of filming so you don’t need to memorize any of your content. Scripting your content will keep it succinct, and will also ensure that you hit on all the points that you want to make in your training in the most powerful and effective way. With this option you will have carefully thought through all of the content ahead of time, and you will be able to practice delivering your content, so that by the time we film, you will know exactly what you want to say, and you won’t have to worry about not being able to find the right words on the day of filming. This is a great option for someone who likes to be fully prepared, without having to “improv” or “wing it”, or worry that they might have a bad day, where the words aren’t flowing easily and freely. However, it does require the most preparation beforehand.
Example #2 – Outline the course content information with bullets, and speak more off-the-cuff. With this option, we would still use a teleprompter on the day of filming, but instead of having your content written out in its entirety, you would only need to prepare bullet points to keep you on track with what you want to say. In this case, your training modules may end up being longer because when we speak extemporaneously, we often add more words, more stories, and sometimes go off on unplanned tangents. However, this is a great option if you feel very confident speaking on camera and you love the idea of “winging it”, and you hate the idea of having to stick to a script that you’ve pre-written. This will require less of your time ahead of time, but potentially take longer to film. Also, in the editing process, your videos may end up being longer than anticipated.
Example #3 – We can turn your live speaking engagement into an online course or program that you can repurpose and sell. In this scenario, you can either provide us with a speaking engagement that has already previously been recorded, or you can potentially hire us to record an upcoming speaking engagement for you. However, we don’t necessarily recommend this option as our first choice, and here’s why: when you use option 1 or 2, you can be much more intentional with the content you’re delivering, AND you can speak directly to the viewer who has purchased your course, which may make them feel more connected to you and better able to absorb your content. Keep in mind that when you deliver a speaking engagement, you are speaking to a group of people who are there in person with you, and you are focused solely on connecting with the live in-person audience. When you try to repurpose that content to sell it to a viewing audience, it may not be as effective as your presentation was for the people in the room. Also, you may want to think about and consider the aesthetics of the room where your presentation was recorded. The lighting may have been bad, the room itself may not have been visually pleasing or the set up may not be on-brand for you. All of these things will impact the viewer’s experience of your course. While this may be the cheapest and easiest way to create an online course, it may also end up being the least effective and impressive.
Check out sample Course Content Videos below.