WHAT SHOULD I WEAR ON-CAMERA?
In general, when it comes to being on-camera, solid, rich colors look best. Deep shades of blue, purple, pink and green are usually safe choices for most people. (Some people like to refer to these solid, rich colors that look best on-camera as “jewel” tones.)
• Pick a color that looks good with your skin tone, hair color, or eye color, or that one color that everyone always compliments you on most whenever you wear it
• Stay away from patterns like florals, stripes, plaids, checkers, etc. Some of these just don’t look good on camera, and others can actually play tricks with the camera lens, so it’s best to steer clear of these whenever possible
• Stay away from anything super bright (like really bright orangey red) as it can be distracting. Also, stay away from anything very dull, as that may wash you out (i.e. white & cream are problematic on certain skin tones). Also, we don’t typically recommend wearing all black near your face, as it can make you look older
• With regards to what style of clothing to wear, you want to make sure it’s in alignment with the image you’re trying to present as a guest. Ask yourself, what would a client of this company wear in the scenario you’ll be participating in – and always make sure you feel comfortable, beautiful, and “at your best”
HOW MANY OUTFITS DO I NEED?
Bring at least 2-3 outfits with you, preferably in different colors. This will give us plenty of options to work with, and allow us to coordinate the outfits of all of the people who will be appearing in the shots together (we don’t want everyone to be in the exact same colors).
Also, if you’ve been asked to appear in multiple shots, then you’ll need a different outfit for each different shot that’s appropriate for the scenario that you’ll be in. For example, you may be appearing in a one-on-one shot, and a group shot. Each of those scenarios would require a different outfit, preferably with you in 2 different colors, so it clearly looks like it was filmed on a separate day.
WHAT ELSE DO I NEED TO BRING WITH ME?
Bring any other relevant props that would be necessary for the scenario we are filming you in:
• If you are acting as a client who is consulting with the company, then think about what you might have with you, such as a purse, briefcase, notepad and pen, laptop, etc.
• If you are taking a walk or hiking, then you’d need appropriate work out clothes, shoes, sunglasses, a water bottle, etc.
Also, for the purposes of b-roll footage you don’t need to worry about what you are saying on-camera. We will not be hearing the audio of your interaction, we are simply looking to capture the visual footage. Therefore, there is no need to feel nervous about what you will say.