Wardrobe Information for Brand Story Video B-Roll Guests

If you’re reading this page, it’s because you’ve been asked to appear as a Guest in a Brand Story Video. You may be wondering, what is a Brand Story Video? A Brand Story Video is a video marketing tool that helps tell the story of a person’s company or brand – who they are, what they do, who they help and serve, why they are passionate about their work, and what makes them unique or different from any other companies or brands out there that may do something similar. It helps potential clients and customers decide quickly whether they connect and resonate with the company’s mission and values or not, thus inspiring them to want to take further action with that company, or move on quickly to find another product or service provider.

Filming a Brand Story Video includes 2 parts: first is capturing an interview with the main subject (which takes place in the morning on the day of the video shoot), and second is capturing relevant b-roll footage that tells the story of the client’s brand (which takes place in the afternoon on the day of the video shoot). That’s where you come in! You will be acting as a “client” or “customer” of the company/brand, appearing in relevant shots that visually capture what it’s like to work with the company.


In general, when it comes to being on-camera, solid, rich colors look best. Deep shades of blue, purple, pink and green are usually safe choices for most people. (Some people like to refer to these solid, rich colors that look best on-camera as “jewel” tones.)

• Pick a color that looks good with your skin tone, hair color, or eye color, or that one color that everyone always compliments you on most whenever you wear it

• Stay away from patterns like florals, stripes, plaids, checkers, etc. Some of these just don’t look good on camera, and others can actually play tricks with the camera lens, so it’s best to steer clear of these whenever possible

• Stay away from anything super bright (like really bright orangey red) as it can be distracting. Also, stay away from anything very dull, as that may wash you out (i.e. white & cream are problematic on certain skin tones). Also, we don’t typically recommend wearing all black near your face, as it can make you look older

• With regards to what style of clothing to wear, you want to make sure it’s in alignment with the image you’re trying to present as a guest. Ask yourself, what would a client of this company wear in the scenario you’ll be participating in – and always make sure you feel comfortable, beautiful, and “at your best”


Bring at least 2-3 outfits with you, preferably in different colors. This will give us plenty of options to work with, and allow us to coordinate the outfits of all of the people who will be appearing in the shots together (we don’t want everyone to be in the exact same colors).

Also, if you’ve been asked to appear in multiple shots, then you’ll need a different outfit for each different shot that’s appropriate for the scenario that you’ll be in. For example, you may be appearing in a one-on-one shot, and a group shot. Each of those scenarios would require a different outfit, preferably with you in 2 different colors, so it clearly looks like it was filmed on a separate day.


Bring any other relevant props that would be necessary for the scenario we are filming you in:

• If you are acting as a client who is consulting with the company, then think about what you might have with you, such as a purse, briefcase, notepad and pen, laptop, etc.

• If you are taking a walk or hiking, then you’d need appropriate work out clothes, shoes, sunglasses, a water bottle, etc.

Also, for the purposes of b-roll footage you don’t need to worry about what you are saying on-camera. We will not be hearing the audio of your interaction, we are simply looking to capture the visual footage. Therefore, there is no need to feel nervous about what you will say.

Below are some pictures of some good wardrobe choices that looked great on camera, and really made the on-camera talent’s image pop on screen:

Below are a few sample Brand Story Videos where clients and their guests did a great job incorporating a bunch of different colors into their clothing options, and as a result, their videos came out very visually stimulating: