Dr. Tom Rofrano
Brand Story Video Countdown Checklist
Congratulations again on making the commitment to have your Brand Story Video produced, filmed, and edited by Geffner Productions!
Just so you know exactly what to expect, below you’ll find a Countdown Checklist (along with some helpful links) that highlights all of the different elements of your Brand Story Video pre-production process that we will be working through together in the coming weeks.
There is a lot of useful information included below, and we will, of course, be here to guide you every step of the way, and to answer any questions you have as they come up.
For a “big picture” understanding of the main categories we’ll need to discuss together, click here for a more general overview of the entire Brand Story Video process.
The good news is you don’t need to worry about all of this information at one time. We are going to take it step-by-step, and guide you on the most important things to focus on all along the way, so that we can try to eliminate as much of the overwhelm for you as possible.
In the descriptions below, you will see text that is highlighted in blue. Click on those links to be taken to a separate page to learn more about that specific topic.
9-10 weeks before your video shoot
(weeks of August 20th & August 27th, 2018)
Review, sign, and submit your Video Production Agreement (you should have received a link through Adobe Sign via email) – this can be done entirely online
Get started on your Brand Story Messaging for Video: Getting Started Questionnaire (click to learn more, and to download your questionnaire)
Schedule Brand Story Messaging call with the Geffners for 7 weeks before your shoot (you must complete the questionnaire prior to this call)
- Schedule your Brand Story Video filming date
8 weeks before your video shoot
(week of September 3rd, 2018)
- Finish your Brand Story Messaging for Video: Getting Started Questionnaire and email it to Jaime@GeffnerProductions.com
- Finalize your Brand Story Video filming date
6 weeks before your video shoot
(week of September 17th, 2018)
Schedule video pre-production calls with the Geffners for 1, 3 & 5 weeks before your shoot
- Review Location Search Info and get started thinking about finding suitable filming locations for both your interview & b-roll shots
Think about any guests/people who need to be involved in your shoot, and check their availability for our upcoming filming date
5 weeks before your video shoot
(week of September 24th, 2018)
3 weeks before your video shoot
(week of October 8th, 2018)
Complete video pre-production call with Jaime & Steve Geffner (Schedule your session here, if you haven’t done so already)
Firm up filming location(s) – send pictures to Jaime, if necessary
Firm up list of b-roll ideas
Talk to and formally invite guests – check their availability for the afternoon on our day of filming, and send Jaime any guest time constraints
Start to put together outfits and/or go shopping for clothing
- Receive final list of Brand Story interview questions from Jaime, for your review
2 weeks before your video shoot
(week of October 15th, 2018)
Review Brand Story interview questions & start preparing yourself mentally
- Receive final list of testimonial questions from Jaime, for your review
- Review Makeup & Hair Guidelines to prepare for your day of filming (email if needed)
Remind guests about the upcoming shoot, and get their final, firm commitment
Send instructions to guests about what to wear on-camera
Shop for clothing and accessories for the shoot
Get any clothes dry cleaned or tailored, as necessary
Get hair cut, colored, or refreshed
Get facial & brow shaping
1 week before your video shoot
(week of October 22nd, 2018)
Complete final video pre-production call with Jaime & Steve Geffner (Schedule your session here, if you haven’t done so already)
- Reconfirm all guests
Practice going over interview questions
Final shopping for clothes, and put all outfits together
Pick up dry cleaning and/or clothes from tailor
Pick up any props you need for the shoot
Drink plenty of water
Get plenty of rest!
1 day before your video shoot
(November 1st, 2018)
Get nails done
Get hair blown out professionally, if necessary
Pick up flowers, if necessary
Prep and pack clothes
Prep and pack food for day of filming
Exercise and/or meditate
Print directions to location(s)
Get plenty of rest!
The day of your video shoot
(November 2nd, 2018)
Arrive on time
Get yourself into the makeup chair
Let us handle everything else!