WHAT ARE TESTIMONIALS?
Testimonials are short sound bites on video of your favorite clients or customers sharing their feedback about you, your company, or your products and services. They provide social proof to the viewer that what you claim to be true about the results you provide is actually true. Watching testimonials often makes viewers feel even more confident in what you have to offer, because then they may think to themselves, “If that person got those great results, then perhaps I can too!”
HOW MANY TESTIMONIALS DO I NEED?
When it comes to adding testimonials into your Brand Story Video, there are a few general rules that we follow. First, we recommend that you recruit between 5-8 people that would agree to appear on camera in your video. Less than 5 can be problematic, if for some reason we don’t get enough good sound bites. More than 8 is usually overkill. One thing to keep in mind is that when we add testimonials to a Brand Story Video, each person typically speaks for around 10 seconds in the finished video. So if we have 6 people, that’s 60 seconds of content. Since we are trying to keep your video less than 5 minutes long, that takes away valuable time that is available in the video for you to explain what you do. So for that reason, in some cases, it may not make sense or be feasible to add client testimonials, especially if your product or service requires a lot of explanation.
CAN I JUST INCLUDE WRITTEN TESTIMONIALS IN MY VIDEO, OR HAVE CLIENTS FILM THEIR OWN?
To answer a few very common questions we get asked: NO we cannot write testimonials on the screen with the person’s picture, or record their voiceover without having them in person, and NO we cannot have your clients record their own testimonial on video that you send to us, and have us edit into your Brand Story Video. In most cases, all of these things are going to degrade the overall quality of your video. Because we don’t feel it’s in your best interest, or the right way to produce a great video for you, that’s why we typically say no to all of these requests. The only way we can make sure that the testimonials are shot well, with good lighting and audio, and that the people who give testimonials deliver great sound bites, in a way that is easy to understand and relate to, is if we film them ourselves. We also want to make sure that they look good on camera, that they’re wearing the right color that looks good on video, and that they are speaking in a way that makes it easy to add their sound bite into your video. So we strongly prefer, whenever possible, to have complete control over the entire process, so we can ensure that everything that goes into your video makes you look professional, and at the top of your game.
DO MY CLIENTS NEED TO PREPARE ANYTHING?
When we film client testimonials, we prepare a list of questions that we will ask your guests on camera. Since we write and prepare those questions ahead of time, you are welcome to forward them on to your guests before our day of filming, in the case that you want them to have a chance to prepare.
We also give them guidance on what to wear on camera, and are happy to help them choose the right shirt to wear, if they want or need help with that. Our preference is that each guest brings more than 1 option for what to wear on camera, and allows us to choose what looks best. We would rather have more options rather than less, as we won’t be sure of exactly what the background will look like, and we don’t want your guests to either blend into or clash with the background. We also don’t want all of your clients to show up wearing the same color, so if they bring a few different clothing options, we’re happy to help them choose the one that will work best.
WHAT TIME DO MY CLIENTS NEED TO BE AVAILABLE?
Once we know how many people you have recruited ahead of time to provide on-camera testimonials, we will create a schedule that allows people to show up at staggered arrival times. This will make sure that no one has to sit around for too long waiting for their turn. We typically book guests to arrive every 15 minutes, for a 2 hour time period, so that each person can arrive, check in with us, change their shirt if necessary, and then be ready to film their on-camera testimonial.
CAN THE MAKEUP ARTIST TOUCH-UP MY GUESTS?
One thing to be aware of is that our makeup artist is usually only on set for the first 4 hours of the day (when we are filming the interview portion of your Brand Story Video). However, if you want the makeup artist to stay on set longer, to make sure that your testimonial guests are looking their best on-camera, then we can check her availability, and hire her to stay for an additional 1/2 day. The extra fee is $300 for an additional 1/2 day, and we can add that charge onto the end of your payment plan. When we’re having a makeup artist work with testimonial guests, we tell the guests to show up with their makeup and hair already done, and then let them know that the makeup artist will touch them up, to make sure that they’re camera-ready. Please don’t tell your guests to come with absolutely no makeup on and with their hair not already done, as that will take way too much time per person. Keep in mind that the makeup artist will be able to allocate about 15 minutes per person, which is another reason why we typically stagger their arrival times, so no one person has to wait around for too long.
CAN THIS REALLY ALL BE ACCOMPLISHED ON ONE DAY?
For most of our clients who include testimonials in their Brand Story Videos, we are able to get everything filming during one full day of production. However, there are some projects where it is not possible to film the interview, the b-roll shots, and all of the testimonials during only one day of filming.
In that case, we can schedule an additional day of filming to complete all of the elements of your Brand Story Video. Note: there is an additional fee for each additional day of filming. Please talk to us about this, if you think it will be necessary.
SAMPLE BRAND STORY VIDEOS WITH TESTIMONIALS:
Below are some sample Brand Story Videos with Testimonials, so you can get a better idea of how the client testimonial sound bites are used throughout the finished video: