WHAT TO EXPECT ON YOUR DAY OF FILMING:
SCHEDULE FOR THE DAY:
Regarding the approximate schedule for the day, we’ll be filming your Brand Story Video Interview 1st thing in the morning. As soon as we arrive on set, the first thing that will happen is you will get your makeup fully done by a professional makeup artist, and your hair touched up. This process happens at the same time as we are setting up the shot for your on-camera interview. It typically takes around 90 minutes to 2 hours to set up and get you ready, and then it takes between 90 minutes to 2 hours to film the actual interview. That being said, the interview process normally takes up the first half of the filming day. We typically start at either 9am or 10am, so that means we will be done filming the interview between 1pm and 2pm. The remainder of the afternoon will be reserved for filming all the b-roll shots we need to capture (b-roll is the visual shots that tell the story of your brand). If you are also adding client testimonials into your Brand Story Video, then we’ll plan to schedule those guest interviews in the afternoon as well.
On the day of filming, we will hire a professional makeup artist to be on set for the first 4 hours of the day, to do your full makeup + any hair touch-ups for the interview. If you want or need the makeup artist to stay longer than that, please let us know. The first 4 hours of professional makeup is included in the pricing for your Brand Story Video package. However, if for any reason you want the makeup artist to stay longer on a Brand Story Video shoot, then it’s an additional $300 per additional 1/2 day (4 hours). Let us know if you feel you want or need the makeup artist to stay on set longer, and if so we’ll let her know, and check her availability. One reason to have the makeup artist stay later may be to touch up your guests who will be appearing on camera in b-roll shots or testimonials. However, at this point in the process, since we may not be aware of exactly who is coming, how many people in total are coming, and at what exact times they will be able to arrive, it may be too early to make that decision.
WHO WILL BE THERE?
Regarding who will be involved and in attendance for your Brand Story Video filming day, it will be both Steve and Jaime Geffner on set. Steve will handle all the technical work including setting up equipment, like cameras, lighting, and sound. He will also be the camera operator. Jaime will be the main producer and director. She will also coordinate and manage everything for the on-camera talent and any additional guests. Jaime will also be the interviewer who asks the questions. In addition to Steve and Jaime, we will also have a makeup artist who will arrive separately, and be there for the first 4 hours of the shoot. Typically we come in 2 separate cars – 1 for the Geffners, and 1 for the makeup artist. We also encourage you to have an assistant, friend, or support person on set with you, if that would make you feel more comfortable. We typically don’t need anyone else’s assistance, but if that would make you feel more at ease, or if you have special needs to attend to, then it’s totally fine by us.
Regarding food on the day of filming, Jaime and Steve will bring their own food, snacks, and waters to make sure that we’re taken care of for the day, so you don’t need to worry about us. You should think about bringing any food or snacks that you need to get yourself through the day. You definitely need to stay well hydrated with water, and well nourished with food or snacks. You need to keep your energy and your blood sugar stable, so you will be able to think clearly and have the stamina to get through the whole day. That being said, we suggest you either have someone with you on set that can get you food during the day, or bring food with you that you’ve bought or packed up ahead of time so that we don’t need to fully stop production in order to get food. We are normally on a tight schedule, and especially in the winter months, we have less and less daylight hours available to us. As a general rule of thumb, when it comes to production, things always take longer than expected, so we don’t typically plan for extended lunch breaks. We normally just work right through the day, snacking when we need to. We are there to make sure we get everything we need to give you the most amazing and professional video, so that is always our first concern. And when it comes to you, we want to make sure you can comfortably get through the day, which sometimes can be long and exhausting.
YOUR PERSONAL SCHEDULE:
Regarding your personal schedule for the day, please do not schedule anything at a particular time, like a phone call you need to be on, or have a specific end time that you need to leave the set to get to a dinner date, or get home to your family. Remember, we are trying to put together a great video for you, and that’s more difficult to do when either we or you are feeling rushed. So for this one day, please plan to not have any additional concrete plans. Just be present with us for as long as it takes, so we can get what we need in order to deliver a stellar finished product.
We also want to forewarn you that the day of filming can be long and exhausting, so you may not want to have any other responsibility that night. You also may want to plan a relatively easy and low-stress day for the following day, as you might be tired. However, one thing our clients normally report to us is that they sleep very well the night of their shoot, after their much-anticipated filming day is complete!
TIMELINE FOR EDITING YOUR VIDEO:
It typically takes approximately 4-6 weeks after our day of filming to edit your Brand Story Video. That being said, if you have a firm deadline for when you would like your Brand Story Video to be completed, please let us know, so we can find a filming date that will meet your needs.
During the post-production process, we will need a few things from you, such as your logo, your YouTube channel login info, and possibly some pictures, so we will be in communication with you during that time to request the elements that are needed to complete your video.
As soon as your video is complete, we will send you a link to be able to review and approve it. You will have an opportunity to let us know if there are any changes that need to be made. Your video package includes one round of editing revisions, if necessary.