Brand Story Video Content Creation2018-10-10T17:34:04+00:00

Brand Story Video Content Creation

HOW DO I PREPARE CONTENT & KNOW WHAT TO SAY IN MY BRAND STORY VIDEO?

Many of our clients want to know what role they will play in the content creation process for their Brand Story Video.

The good news is, we try to make it as easy as possible for you, so that you don’t have to worry about things like scripting your content, or saying the wrong thing, or not being clear enough, or having to memorize anything.

Our process is designed to take as much of the pressure off of you as possible.

AM I READY?

Some of our clients wonder ahead of time if they are ready to film a Brand Story Video, because they aren’t completely sure what they want to say in their video. That’s a totally fine position to be in at the time we start. By taking the time to fill out our Brand Story Video Questionnaire (more info below), you will be getting more and more clear about your messaging and your branding. And while going through the process with us, it will all come together in a very organic way. In any case, you don’t need to “figure out” what you want to say in your Brand Story Video. All you need to do is focus on answering the questions we ask of you. Then, it is our job in the filming process to draw the information out of you, and it is our responsibility in the editing process to put it all together for you in a way that is succinct, powerful, and makes sense for the viewer, so that they can connect emotionally with the material.

THE BRAND STORY VIDEO QUESTIONNAIRE:

The first step in the content creation process is to have you fill out a questionnaire that gives us detailed information about your business, including who you are, what you do, why you do the work you do, what you offer, who you help, and what makes you different from other similar product or service providers out there.

Then, once we receive your completed questionnaire, we set aside plenty of time to get to know you and your business. In addition to reviewing your completed questionnaire, we also spend time researching you online, using the links and other information you provide. This really helps us to get a great sense of not only who you are and what you do, but also the image and message you’re trying to portray to the world. This is a wonderful first step in the process of working together on a Brand Story Video project because once we have the opportunity to review that completed questionnaire, we will know so much more about you, and really be able to help visualize your brand.

Finally, after reviewing all of the information, and having a chance to digest it, we create customized interview questions that we will ask you on-camera, on our day of filming. After we are finished creating that list of questions, we will send it to you via email, so that you will have plenty of time to review it and prepare yourself for your upcoming shoot.

THE BRAND STORY VIDEO PROCESS:

Our Brand Story Video process is very effective. We’ve used it now to create hundreds of incredible Brand Story Videos. The most important thing we ask of you is that you trust the process. We also ask that you play along, and give us the information we’re requesting, so that we can make the best, most powerful, and compelling video for you.

And we also request that you see everything we ask of you as an effort to give you an incredible finished product. So if we ask you to fill something out, it is so that we can do a great job for you. And if we ask you to repeat an answer during your on-camera interview, it is because we know what we need in order to make a great video for you. Everything we do is out of love for you, and with the goal of wanting to deliver a video to you that will work for years to come. We truly only have your best interests at heart. We can be tough to please at times, and we’re not going to let you get away with giving us anything less than your best. And we can confidently assure you that our intentions are to help and serve you to the best of our ability. So if you are sensitive, then please keep in mind that we are only asking for what we need from you in an effort to help you get what you need.

YOUR BRAND STORY VIDEO QUESTIONNAIRE:

Below is our Brand Story Video Questionnaire. Please fill out this document as completely as you can, to give us a good sense of what we need to know about you and your business, so we can prepare interview questions for our shoot.

You can write as much as you want – the document will expand to allow you to do so. The sooner you get this info back to us, the sooner we can get the interview questions to you, so that you have plenty of time to think about your answers and prepare for the upcoming shoot.

Keep in mind that it usually takes us at least a week after we receive your answers to be able to write the interview questions.

We look forward to reading your completed questionnaire soon!

YOUR 3 SIMPLE STEPS:

STEP 1: Click the button below to download the questionnaire to your computer (it is an editable Word document)

STEP 2: Answer the questions as honestly and completely as you can

STEP 3: Email your completed questionnaire to jaime@geffnerproductions.com

Brand Story Video Questionnaire