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Are You Surrounding Yourself With the Right People?
Would you consider moving if you realized that the neighborhood you were living in was not supportive of who you are as a person, and what you're up to in this world? Or would you consider cutting off your relationship with a significant other or family member if they didn't believe in you and
How to Turn a Customer From a “No” to a “Yes!”
As a business owner, how many times have you heard from a potential new customer or client, "Well, I would work with you, but I really don't have time to take on anything new right now." Or maybe it's something like, "I would absolutely love to work with you right now. I know it
How Sharing Your Story Helps You Get More Sales
There are so many reasons that prevent business owners from being on camera, like fear of being seen, fear of being judged, fear of looking or sounding stupid. But one of the most common fears that we see as video producers is people think that if they share their personal story, or who they
3 Tips to Recession-Proof Your Business
If you're like us, chances are that your business has completely changed over the last few months, but hopefully you're coming through the other side and you're better off now than you were before. But also, if you're like us, then you know that you definitely don't ever, ever, ever want to be in this
The Simple Key to Success in Business and With Video
There is so much discussion about what makes a person successful in business, or how do you get from where you are now ultimately to where you want to be? Well, we've been in business for quite a long time now, so we definitely have a sense for what works and what doesn't work.
What Do You Do When You Don’t Feel Like Showing Up?
Pop Quiz Time. What is the one thing that you can do in life where you can have days where you feel on top of the world, followed by days where you feel completely hopeless and defeated? And there are also those days where you feel like you're completely surrounded by amazing people, supported
Do You Have the Support and Accountability You Need?
As business owners, there are so many things competing for our time and attention on a daily basis. We're constantly creating new ideas in our business or thinking about things we can execute on, or keeping our team happy, or putting out fires, either personally or in our business. It's common to think that
Be Someone Who You Would Feel Inspired To Buy From
Business owners often wonder if they need to invest in "good" video. This is a really serious question that so many business owners seem to have because it's so easy to just grab your iPhone and record a quick Facebook Live or a quick video. So, people often ask us, "why should I invest
Why Having Good Video Matters to Your Business Success
We've been preaching for years now, sometimes even feeling like it's falling on deaf ears that one day video would be undeniably necessary. Well, in case you haven't heard yet, that day is here! Video has exploded as a way to help businesses survive, and grow, and thrive, and especially in this current tough time
There’s Never Been a Better Time to Be An Entrepreneur!
Now, this might be a little bit of a controversial topic, and we might be a little bit biased here, but we want to officially go on record and say that there has NEVER been a better time than right now to be an entrepreneur. Now, notice how we didn't say there's never been
How to Get Through the Fear of Doing Video ASAP
Fear of doing video is a real thing. We get it. It is very common, and in some cases, it is so debilitating that it can actually stop you from moving forward, and prevent you from getting what you want, if you let it. So now that video has become an urgent matter, how can
If You’re Passionate, You Can Sell Anything!
Have you ever had this thought, "Why would someone want to buy that from me? I mean there's so many other people out there who offer the same thing that I do, so how can I compete with them?" Or have ever thought to yourself, "I can't sell my stuff because it's not a complete
Should You Be Making Offers Right Now, or Wait?
If you're a business owner whose sales have slowed down or even stopped since the whole shelter-in-place thing began, you might be wondering to yourself, "What's going on? How long is this going to last, and what do I do next?" So many of our business owner friends and colleagues have asked us about their
How Can Using Video Save Your Business?
Did you know that using video can help you save your business, especially in these trying times? Now, we know that's a very bold claim, but it is definitely possible. In today's Video PSA, we're going to share with you five ways that video can literally save your business... How can video help
How To Get Everything You Want, Even During Times Of Crisis!
Are you asking the right question that will lead you to everything you want, both in business, and in life, especially during a time of economic uncertainty and crisis? That’s what we’re talking about in today’s Video PSA... Are you asking the right question? So here's our message for today: Most business owners out
Are You Being Selfish By Not Using Video?
So as a business owner, you may believe that you're acting selflessly by not putting yourself in the spotlight, and not making it all about you. But are you actually being selfish if you're a business owner and you're not using video right now to communicate with your current and potential clients and customers?
Is It Time To Pivot Your Business?
This is a crazy time in our history. What's happening right now is not something that you can truly prepare for, or even anticipate. We are definitely breaking new ground in our world, and that means that we need to be prepared to break new ground in our businesses as well. So how can
You Need Video Now More Than Ever
If you're a business owner, then this is the time to get into action with video. In fact, we're gonna go so far as to say that you need video now more than ever, and that is what we are talking about in today's video PSA... You need to be visible online Now
The Importance of Sharing Your Story On Video
What sets you apart from your competitors? You do! Sharing your story, why you do what you do, and what you feel makes you different is a huge part of your brand. The more your customers know about you by putting yourself out there, the more trust they put in you. After all, people
The Importance of Investing in Your Business
As business owners, we are wired to be focused on money. Money coming in and money going out. How you spend money can affect how you attract money. Investing money on your own business can attract more money coming into your business. Money is a form of energy. When you make an investment in
Your Videos are Like Mini Soldiers
Are you working to build connections online? Your videos will help you leverage your time and connect with others when you can't. They are constant connections between you and your customers, and are reaching out to people day and night, rain or shine. Your videos are creating relationships and introducing people to you and
Facebook Changes: What it Means for You
What does Facebook's algorithm for newsfeed changes around connecting with family and friends really mean to your business? The bottom line is this: Business Pages are getting less organic reach. Facebook is committed to showing you more friends and families in your feed, and lessening the posts from Business Pages. Facebook was created for
What Kind of Video Should I Do For My Business?
What kind of video should you make for your business? The type of video you choose to create depends on the goal you want to achieve. Selling a product? Informing of a brand? Education? Your video should be as intentional and specific as possible. Your audience should know exactly what you are trying to
The Biggest Mistake People Make with Online Video
Are you making this online video mistake? It could be costing you leads and customers who want to know you, your product, and your brand! In this day and age, video is the one of best ways to establish, strengthen, and maintain a rapport with your customers. And if you're not maintaining continuous contact
Your Desire vs Your Fear: Which One Wins?
Being an entrepreneur is difficult, we get it. There are two competing forces working in you at all times -- your desire and your fear. Your fear is telling yourself you're not good enough, you don't have enough experience, you can't do this, what have you gotten yourself into? Your desire tells you this
How We Met and the Origins of Geffner Productions
When Two Worlds Collide -- How We Met In 2001, our paths crossed professionally and we became fast friends. No surprise if you ever met us, right? Well, once we realized how much we had in common, it was inevitable that we would become Steve & Jaime of Geffner Productions. Watch our story below.
Geffner Productions 2017 Gag Reel with Featured Clients
2017 Gag Reel from Geffner Productions Who said creating brand-focused videos isn't fun? Sometimes people are worried that creating their brand videos will be stressful or difficult, but it doesn't have to be. With Geffner Productions, it is ALWAYS fun. We promise! And to prove it to you, we want to share our 2017 gag
How to Use Your Brand Story Video to Make Better Connections with Your Prospects
How do you tell your brand story? Did you know that 64% of consumers are more likely to buy a product after watching an online video? The most powerful way to connect with prospects online is with video. A Brand Story Video will connect with prospects and decisions makers faster than email alone. As
Cheap. Fast. Good. Can you have all 3?
Cheap. Fast. Good. Can you have all 3 when it comes to your online videos? In today’s "Let's Talk Video!" blog post, we answer this common - and great - question.
Where Should I Upload My Videos?
People always ask us, "Where should I upload my videos?" Watch this episode of "Let's Talk Video!" with Steve & Jaime Geffner to find out when to upload your videos to YouTube, and when to use another video sharing site.
How Do I Save Time When Creating Videos?
One of the most common questions we get asked is: how do I save time when creating videos? Watch this episode of "Let's Talk Video!" to find out our #1 professional video producer secret that will allow you to get more done in less time!
3 Tips To Make 2017 Your Best Year Yet
It's time to start looking forward to 2017! For those of you who want to grow your business next year (and that should be all of you), today's blog shares 3 strategies that we use in our business, that make a huge difference for us.
I’m Afraid To Be On Camera!
Are you letting the fact that you're afraid to be on camera prevent you from leveraging the incredible power of online video to grow your business? Watch this episode of "Let's Talk Video!" to change your mindset and get EXCITED about stepping into the spotlight, and becoming the face & voice of your brand!
How Do I Create Blog Videos For My Business?
Are you an entrepreneur who wants to be putting out regular blog video content, but aren't sure what to create content about? Then don't miss this week's episode of "Let's Talk Video!"
Top 3 Tips To Start Filming Your Own Online Videos
So you want to start filming your own online videos, and you're looking for some tips? Then this week's "Let's Talk Video!" blog is for you!
The #1 Video Every Entrepreneur Needs
Are you an entrepreneur who wants to use online video, but you have no idea where to start? Then don't miss this week's episode of "Let's Talk Video!"
Am I Ready For Video?
Are you an entrepreneur, and you're wondering if you're finally ready to start using online video in your business? Find out in this week's episode of "Let's Talk Video!"
Understanding Online Video ROI For Entrepreneurs
What can your small business learn about video ROI from online retail giant Zappos.com? Find out in this week's episode of "Let's Talk Video" with Steve & Jaime Geffner!
What To Wear On-Camera In Your Online Videos
What can you learn from Henry David Thoreau about what to wear on-camera in your online videos? Find out in this week's episode of "Let's Talk Video" with Steve & Jaime Geffner!
One Online Video Every Entrepreneur Needs
What does sharing your personal story have to do with making more money in your business? In today's episode of "Let's Talk Video!" with Steve & Jaime Geffner we discuss one online video every entrepreneur needs for their website.
Basic Online Video Editing Tips For Entrepreneurs
What does the U.S. Navy have to do with online video editing for entrepreneurs? Find out in this week’s episode of "Let's Talk Video!" with Steve & Jaime Geffner.
How To Market Your Business With Video
Looking for some ideas about how to market your business with video? Don’t miss this week’s episode of "Let's Talk Video!" with Steve & Jaime Geffner.
Tips For Using Video In Your Email Marketing
What can you learn from Albert Einstein about using video in your email marketing? Find out in this week’s episode of "Let's Talk Video!" with Steve & Jaime Geffner.
How To Improve Your Video SEO on YouTube
Do you know which social media site is the best for driving engaged traffic to your website? Find out in this week’s episode of "Let's Talk Video!" with Steve & Jaime Geffner.
What Is Video Content Marketing?
Wondering what all the buzz is about when it comes to content marketing? In today's episode of "Let's Talk Video!" with Steve & Jaime Geffner we discuss how to make video content a centerpiece in your overall marketing strategy.
How To Be Authentic In Your Online Videos
What can you learn from Starbucks CEO Howard Schultz about being authentic on video? Find out in this week's episode of "Let's Talk Video!" with Steve & Jaime Geffner.
Does Online Video Length Matter?
Does length really matter? Online video length, that is! Find out in this week's episode of "Let's Talk Video!" with Steve & Jaime Geffner.
How To Use Online Video To Become An Expert
What can you learn from author & motivational speaker Zig Ziglar about using online video to become an authority in your area of expertise? Find out in this week's episode of "Let's Talk Video!"
How Giving Away Free Video Content Grows Your Business
What can you learn from the movie musical "Chicago" about the benefits of giving away free online video content? Find out in this week's episode of "Let's Talk Video!"
Is It Worth Your Time To Do Online Videos For Your Business?
What can you learn from author Stephen Covey about making time to produce online videos for your business? Find out in this week's episode of "Let's Talk Video!"
How To Get Over Your Fears Of Being On-Camera
What can you learn from singer/songwriter Sara Bareilles about getting over your fears of being on-camera? Find out in this week's episode of "Let's Talk Video!"
Should You Film Your Own Online Videos or Get Help?
What can you learn from the blockbuster movie “Jurassic Park” about whether or not you should film your own online videos for your business? Find out in this week's episode of "Let's Talk Video!"
How To Build A Loyal Audience For Your Online Videos
What can you learn from author Dale Carnegie about how to build a loyal audience for your online videos? Find out in this week's episode of "Let's Talk Video!"