Business owners often wonder if they need to invest in "good" video. This is a really serious question that so many business owners seem to have because it's so easy to just grab your iPhone and record a quick Facebook Live or a quick video. So, people often ask us, "why should I invest
We've been preaching for years now, sometimes even feeling like it's falling on deaf ears that one day video would be undeniably necessary. Well, in case you haven't heard yet, that day is here! Video has exploded as a way to help businesses survive, and grow, and thrive, and especially in this current tough time
Now, this might be a little bit of a controversial topic, and we might be a little bit biased here, but we want to officially go on record and say that there has NEVER been a better time than right now to be an entrepreneur. Now, notice how we didn't say there's never been
Fear of doing video is a real thing. We get it. It is very common, and in some cases, it is so debilitating that it can actually stop you from moving forward, and prevent you from getting what you want, if you let it. So now that video has become an urgent matter, how can
Have you ever had this thought, "Why would someone want to buy that from me? I mean there's so many other people out there who offer the same thing that I do, so how can I compete with them?" Or have ever thought to yourself, "I can't sell my stuff because it's not a complete
If you're a business owner whose sales have slowed down or even stopped since the whole shelter-in-place thing began, you might be wondering to yourself, "What's going on? How long is this going to last, and what do I do next?" So many of our business owner friends and colleagues have asked us about their
Did you know that using video can help you save your business, especially in these trying times? Now, we know that's a very bold claim, but it is definitely possible. In today's Video PSA, we're going to share with you five ways that video can literally save your business... How can video help
Are you asking the right question that will lead you to everything you want, both in business, and in life, especially during a time of economic uncertainty and crisis? That’s what we’re talking about in today’s Video PSA... Are you asking the right question? So here's our message for today: Most business owners out
So as a business owner, you may believe that you're acting selflessly by not putting yourself in the spotlight, and not making it all about you. But are you actually being selfish if you're a business owner and you're not using video right now to communicate with your current and potential clients and customers?
This is a crazy time in our history. What's happening right now is not something that you can truly prepare for, or even anticipate. We are definitely breaking new ground in our world, and that means that we need to be prepared to break new ground in our businesses as well. So how can
If you're a business owner, then this is the time to get into action with video. In fact, we're gonna go so far as to say that you need video now more than ever, and that is what we are talking about in today's video PSA... You need to be visible online Now
What sets you apart from your competitors? You do! Sharing your story, why you do what you do, and what you feel makes you different is a huge part of your brand. The more your customers know about you by putting yourself out there, the more trust they put in you. After all, people
As business owners, we are wired to be focused on money. Money coming in and money going out. How you spend money can affect how you attract money. Investing money on your own business can attract more money coming into your business. Money is a form of energy. When you make an investment in
Are you working to build connections online? Your videos will help you leverage your time and connect with others when you can't. They are constant connections between you and your customers, and are reaching out to people day and night, rain or shine. Your videos are creating relationships and introducing people to you and
What does Facebook's algorithm for newsfeed changes around connecting with family and friends really mean to your business? The bottom line is this: Business Pages are getting less organic reach. Facebook is committed to showing you more friends and families in your feed, and lessening the posts from Business Pages. Facebook was created for
What kind of video should you make for your business? The type of video you choose to create depends on the goal you want to achieve. Selling a product? Informing of a brand? Education? Your video should be as intentional and specific as possible. Your audience should know exactly what you are trying to
Are you making this online video mistake? It could be costing you leads and customers who want to know you, your product, and your brand! In this day and age, video is the one of best ways to establish, strengthen, and maintain a rapport with your customers. And if you're not maintaining continuous contact
Being an entrepreneur is difficult, we get it. There are two competing forces working in you at all times -- your desire and your fear. Your fear is telling yourself you're not good enough, you don't have enough experience, you can't do this, what have you gotten yourself into? Your desire tells you this
When Two Worlds Collide -- How We Met In 2001, our paths crossed professionally and we became fast friends. No surprise if you ever met us, right? Well, once we realized how much we had in common, it was inevitable that we would become Steve & Jaime of Geffner Productions. Watch our story below.
2017 Gag Reel from Geffner Productions Who said creating brand-focused videos isn't fun? Sometimes people are worried that creating their brand videos will be stressful or difficult, but it doesn't have to be. With Geffner Productions, it is ALWAYS fun. We promise! And to prove it to you, we want to share our 2017 gag
How do you tell your brand story? Did you know that 64% of consumers are more likely to buy a product after watching an online video? The most powerful way to connect with prospects online is with video. A Brand Story Video will connect with prospects and decisions makers faster than email alone. As
People always ask us, "Where should I upload my videos?" Watch this episode of "Let's Talk Video!" with Steve & Jaime Geffner to find out when to upload your videos to YouTube, and when to use another video sharing site.
One of the most common questions we get asked is: how do I save time when creating videos? Watch this episode of "Let's Talk Video!" to find out our #1 professional video producer secret that will allow you to get more done in less time!
It's time to start looking forward to 2017! For those of you who want to grow your business next year (and that should be all of you), today's blog shares 3 strategies that we use in our business, that make a huge difference for us.
Are you letting the fact that you're afraid to be on camera prevent you from leveraging the incredible power of online video to grow your business? Watch this episode of "Let's Talk Video!" to change your mindset and get EXCITED about stepping into the spotlight, and becoming the face & voice of your brand!
What does sharing your personal story have to do with making more money in your business? In today's episode of "Let's Talk Video!" with Steve & Jaime Geffner we discuss one online video every entrepreneur needs for their website.
Wondering what all the buzz is about when it comes to content marketing? In today's episode of "Let's Talk Video!" with Steve & Jaime Geffner we discuss how to make video content a centerpiece in your overall marketing strategy.