So as a business owner, you may believe that you’re acting selflessly by not putting yourself in the spotlight, and not making it all about you. But are you actually being selfish if you’re a business owner and you’re not using video right now to communicate with your current and potential clients and customers?

We understand this might be a little bit of a controversial topic, especially if you’ve been hiding and not doing video for your business for years now. But nevertheless, that is what we’re talking about in today’s video PSA.

Are you robbing people of the ability to improve their lives?

So here’s our message for today: if you’re a business owner and you are not using video, then you are flat out being selfish!

Sorry to say it, but it’s true. And what we mean by that is that if you have the ability to help people, and you’re not sharing your wisdom and your gifts and your talents with the world, and other people aren’t getting to benefit from that, then you’re robbing them of the ability to improve their lives, improve their businesses, and take what you know to improve the quality of everything they do.

Take the focus off of yourself

So, why are you doing this? It’s because you’re too focused on yourself, on your own fears, your own insecurities, anything that’s going through your head that’s preventing you or sabotaging you from being your best. And because of that, you’re not thinking enough about all the other people that you can help and serve with what you do.

Now, we’re not saying or implying that you’re normally just a flat out selfish or mean person. Please don’t misinterpret this message. We’re just trying to get you into action, and get you inspired, and get you thinking differently about how you can use video in your business, by stepping up your game as a business owner and leader.

Most entrepreneurs we know are very generous people, and they just want to help others. So that’s what we’re trying to encourage you to do. Really look past your own issues, and the ongoing chatter that goes on in your head, that consistently prevents you from stepping into your greatness. Push that out of your way.

It’s not about you!

So what can you do about this? Well, the first step is to realize that it’s not about you at all. This is about them. It’s about all the people out there who you can help and serve, that can benefit from what you have to offer. Take the focus off yourself because when you do that, when you take yourself and your own worries and fears out of the equation, then all of a sudden all those things going on in your head become a lot less important. Suddenly, you’re just thinking about the people out there who can really benefit from what you have to offer.

“Doctor, it hurts when I do this…”

Have you ever heard that joke where you go to the doctor and you’re like, “Doctor, my shoulder hurts a little bit when I do this,” and he says, “Well then, don’t do that!” Well, that’s our advice to you: stop doing that! Don’t let your fears get in the way of your greatness. And don’t be a selfish jerk!

So, what are you going to do?

So it’s “go time”. What are you going to do? Who did we trigger with today’s video PSA? We’d love to know. Let us know if anything we said struck a chord- in a good way or a bad way. And if you need any help with video or business, please don’t hesitate to reach out and connect.

Steve & Jaime Geffner

Steve & Jaime Geffner are video marketing strategists, and an award-winning husband & wife video producing team. They are the creators of Geffner Productions, where they inspire business owners to step into their greatness with video. Since 2010, they have produced, filmed and edited over 3,000 online videos for hundreds of business owners, for their websites, blogs, social media pages, online courses, live events, and more.