Business owners often wonder if they need to invest in “good” video. This is a really serious question that so many business owners seem to have because it’s so easy to just grab your iPhone and record a quick Facebook Live or a quick video.
So, people often ask us, “why should I invest in high-quality video, or even improve the quality of the videos that I’m doing on my own? Will it actually give me an ROI?”
So, that’s what we’re talking about in today’s Video PSA…
What you’re actually selling is YOU!
So here’s the story… when you do a video – every time – what you’re selling, of course, is your products and services. But what you’re really selling is you, right?
You’re selling yourself, your brand, your company, your values, and your mission, and you’re inspiring people to want to work with you, ultimately.
It’s all about creating an emotional connection
We like to say that the number one goal and power of video is to create an emotional connection with your viewer. And when you create that emotional connection, people are going to know you, and like you, and trust you, and experience you, and ultimately want to work with you.
You need to inspire people into action
So, how do you inspire people to take action after watching your video? And that action can be opting in for your free webinar, or booking a sales call with you, or potentially even directly buying something from you, right after they watch your video. So, how do you do that?
Well, you do that by being inspiring to people. You want to present yourself ideally as someone that people want to be more like. Or you want to present something to them that they want to have. They want to be inspired by what you have to say, what you have to present, and what you have to offer them.
Think: “Do I really want people to see me like that?”
Here’s the problem that many business owners face when they only focus on doing live videos. A lot of people think it’s okay, just to show up wherever you are, or fresh out of the shower, or whatever location you’re in, or whatever you’re wearing, or no makeup on, and hair all a mess.
And while it is okay to do that, sometimes, depending on your profession, obviously, there are certain areas of expertise where, by the nature of what you do, you are going to be a little bit dirtier or sweatier. If you’re a personal trainer, or a dog walker, or maybe you clean homes for a living for your business. Sometimes that’s okay, but you have to definitely keep in mind what your audience wants to see from you.
There’s more to video than just going “live”
Also, don’t only show up “live.” If you have a high-end business, or you sell high-end products, there is a certain expectation people have of how they want and need to see you, so that they can be inspired to buy something from you.
So you do not want to disappoint people, or make them feel like, “Oh this person’s not really who I think they are, or who they claimed to be, because the way that I’m seeing them on video right now doesn’t really match up, and isn’t really in alignment with the person that I expect to see them as, so that I can hand over my hard-earned money to them, and invest in something from them, or from their business.”
You need to find the balance
Now, we’re not saying that you should never do live videos. We LOVE live videos. We do Facebook Live all the time, and there’s certainly a time and a place for that. The key is to find a balance and a mixture between doing those live, off the cuff, raw videos, which your clients definitely want to see, and producing some more professionally polished videos, whether you do them professionally, or you do them on your own, where the quality is right, and it matches up with the quality of the services that you’re doing in the world.
The bottom line…
So, just to wrap things up, the bottom line here is that if you are not connecting powerfully with the people that you’re trying to reach, the people that are watching your videos, then you are not doing video correctly, and you possibly need to rethink your video strategy.
Your assignment, should you choose to accept it…
So here’s your assignment: We want you to record a video, and then watch that video back, and ask yourself this very important question: “If I were my customer watching my video, would I be inspired by me to hire myself afterwards?” And if the answer is no, you gotta start over.
Let us know how it goes!
Leave us a comment. Do Jaime’s challenge – record a video, and then come back and let us know what your results are. Or watch your most recent video, and let us know in the comments: would you be inspired to work with yourself, or hire yourself after watching that video? We are very curious to know. We can’t wait to hear more.
In the meantime, please stay safe, stay well, stay connected to each other, and stay inspired to step into your entrepreneurial greatness with video.
Steve & Jaime Geffner are video marketing strategists, and an award-winning husband & wife video producing team. They are the creators of Geffner Productions, where they inspire business owners to step into their greatness with video. Since 2010, they have produced, filmed and edited over 3,000 online videos for hundreds of business owners, for their websites, blogs, social media pages, online courses, live events, and more.