Phase 1: ATTRACT
Where Phase 1 Connects with the Relationship Analogy:
Phase 1: ATTRACT: Meet/Introduction to You
First you need to build awareness for your brand — let people know who you are, and what’s valuable and special about your company. You must announce that you’re available as a resource, your doors are open and ready for business, and you’re interested in connecting with the right clients and customers, who are a good fit for your brand. In this phase, you need to attract people to you, by making yourself attractive to them. You must make a great first impression on them, so they will want to stick around and learn more about you and your company, and everything you have to offer them. The goal is to capture their attention and their intrigue/interest, and make sure they’re inspired enough to move on to the next phase of the customer journey…
“The Geffners are awesome at strategizing with you and coaching you. You will feel very comfortable, and they will come up with ideas to help you move forward that you can’t come up with on your own.”
“If you want a brilliant video production team, then I would highly recommend Jaime and Steve Geffner of Geffner Productions. Talented, professional, beautiful inside and out, high level of integrity, and fun to work with!!!”
Phase 1 Video Examples:
These videos explain who you are, what you do, who your target market is, how you help, & why you’re different.
Interview style video similar to Brand Story Video, or clips taken from speaking footage. These videos are put out on a regular basis, to showcase your thoughts/philosophies, interesting tidbits about you, etc. The goal is to create regular engagement and interaction with your audience through ongoing content marketing.
A type of “Influencer Video” that shares your key philosophies and helps people know that they’re in the right place because they resonate and connect with your values. They think the same way you do. When people watch they’ll say “YES! That is so true…” and as a result, they fall more and more in love with you and deeper and deeper into your tribe… over time viewers become loyal, lasting customers and fans who feel like they’re a part of something bigger
Whether individual or a montage, they are social proof that these products/services worked for others so they can work for me too. If you weren’t sure before, NOW after you see this video, you will be sure.
Used for up-leveling your online presence, impressing people and creating more brand recognition on your online properties.