What is the Brand Story Video Process?
The Brand Story Video is an interview-style video, less than 5 minutes long, that immediately connects you with your target audience. It instantly improves your credibility and increases your brand awareness. It tells viewers about who you are, what you do, why you do what you do, your background and experience, and most importantly, what makes your business unique or different from other businesses. This video answers the question for viewers: “why YOU?” And it shortens the client acquisition process, because after people watch this video, they either know for sure that they resonate and connect with you, your company values, and what you have to offer, or they move on quickly to another service provider who can give them what they want, need, and expect. It’s a true WIN-WIN for all involved parties.
What’s Included in the Brand Story Video Package:
Video Marketing Strategy Calls:
Before filming, we will spend time with you on strategy calls to map out our exact plan, and get clear on your business goals and objectives. We’ll answer all of your questions to guarantee your success on the filming day. After we film and complete your project, we will follow up with another online video marketing strategy call to help you maximize the use of your new Brand Story Video.
Pre-Production Interview Questionnaire, Brand Story Messaging Process, & Video Planning:
With our plan in place, we can begin the pre-production process, which starts with having you fill out a short Brand Story Video Questionnaire. Once that is complete, we guide you through our proprietary Brand Story Video Messaging Process, where we create your personalized Brand Story Video interview questions that you will receive well in advance of our day of filming. During the pre-production phase we also talk about filming locations, wardrobe, b-roll footage, on-camera presence, any guests who will be involved in the filming, and more.
Professional Video Production:
For the Brand Story Video, the filming day includes up to 10 hours of production in Southern California. First, you get your makeup professionally done (including hair touch-ups). Then, we film a 2-camera sit down interview (usually about 90 minutes), b-roll footage that supports/tells your brand story visually, and if requested, additional interviews with team members or testimonials from some of your happiest clients.
Expert Editing & Post-Production:
For the Brand Story Video, editing includes: choosing the best sound bites from the Brand Story interview; cutting between multiple camera angles; adding in b-roll footage; audio correction; color correction; music; custom graphics that match your brand colors & style including: bug/logo, chyron/lower third, any other relevant graphics, and a custom branded end screen. Once edited, the video will be sent to you for review and approval. Each video includes one round of revisions, if necessary.
Simple Delivery of Video:
Once approved and finalized, we will upload your Brand Story Video to your YouTube channel for you, and we also provide you with the finished movie file via Dropbox. We will also provide you with a list of 18 ways to immediately begin using your finished Brand Story Video as soon as it is ready to be shared with the world.
It’s that simple. We handle all of the details so you can do what you do best. Our clients trust us to help them look their best on camera, and you can too.