What is the Online Course/Program Videos Process?
Online Product, Course & Program Videos are essential if you’re wanting to leverage your knowledge and expertise by creating passive revenue for your business through online products, courses, or programs. Utilizing video as an integral part of your online product, course or program will increase consumer engagement, multiply the know, like and trust factor, and create a stronger connection between you and your customers, so that they become loyal fans and followers of your brand, and repeat clients for your paid offerings.
What’s Included in the Online Course/Program Video Package:
Video Marketing Strategy Calls:
Before filming, we will spend time with you on strategy calls to map out our exact plan, and get clear on your business goals and objectives. We’ll answer all of your questions to guarantee your success on the filming day. After we film and complete your project, we will follow up with another online video marketing strategy call to help you maximize the use of your new Online Course/Program Videos.
Pre-Production & Video Planning:
With our plan in place, we can begin the pre-production process, which starts with having you create your Course Outline. Once your outline is complete, we guide you through the process of writing your course content, including providing feedback and script revisions. During the pre-production phase, we also talk about filming locations, wardrobe, on-camera presence, any guests who will be involved in the filming, and more.
Professional Video Production:
For the Online Course/Program Video project, the filming day includes up to 10 hours of production in Southern California. First, you get your makeup professionally done (including hair touch-ups). Then, we film your course content, including the use of a teleprompter.
Expert Editing & Post-Production:
For the Online Course/Program Video project, editing includes: choosing the best sound bites from multiple takes; audio correction; color correction; music; custom graphics that match your brand colors & style including: bug/logo, chyron/lower third, any other relevant graphics, and a custom branded end screen. Once edited, the video will be sent to you for review and approval. Each video includes one round of revisions, if necessary.
Simple Delivery of Videos:
Once approved and finalized, we will upload your course videos to a shared Dropbox folder, or if you are taking advantage of our Course Membership Platform Building services, we will upload all course content directly to your course membership platform.
It’s that simple. We handle all of the details so you can do what you do best. Our clients trust us to help them look their best on camera, and you can too.