Tip #2: Production Values Matter
Sorry to be the bearer of bad news, but you don’t want to just grab your iPhone, hit the record button, and start talking. Just because you can use your iPhone to very easily and quickly create online videos, doesn’t necessarily mean that you should. We actually discussed this point in detail in a previous episode of Let’s Talk Video. You can watch it here.
Keep in mind that when you put yourself out there via video, you are making an impression on the people who watch your video – for better or for worse. We actually think that a bad video does more harm to your image and brand than a good video does to help you. It’s really all about perception – or in other words, what others think of you and your brand after watching your video.
This doesn’t mean you have to break the bank by purchasing high-end, professional equipment for thousands of dollars. But you DO have to acquire a general understanding about how to create the look and feel that will get you the type of attention you want and need from your online videos.
Knowing the basics about online video production, including how to use your camera, how to set up lighting, how to capture good audio, and how to do simple editing can go a long way towards increasing the quality of your online videos.