#1 – Create a template or formula
You have to have a video template, or formula. When you create an easily repeatable format for your videos, that will allow you to just slot your content into your already existing template. You don’t need to reinvent the wheel each and every time you go to write a new script. This will also give your viewers a sense of familiarity, and something to look forward to with each new video.
#2 – Keep your videos short & simple!
You have to keep your online videos short (3 minutes or less – 2 is even better!) and simple – meaning one great tip per video (or the top 3 tips on that one topic, like we’re doing with this blog post). Do not attempt to give an overall big picture understanding of how to do a complicated task. You can do that when you have more time with your audience.
#3 – Batch the creation of your videos
Whenever possible, batch the creation of your videos. Don’t just write, film and edit one new video per week. Instead, whenever you do make the time to work on your videos, work on as many as you can during that block of time. Spend a few hours in one sitting writing several scripts. Then, once you take the time to set up your camera, your lights, and your background, and you do your hair and make-up, plan to film a bunch of videos during the same day of filming.
For example, when we film our “Let’s Talk Video!” blog show, we film 6 episodes in one day. Since we release new videos every other week, that gives us 3 full months worth of video content. At the current rate that we release new videos, this means we only have to film 4 times per year, and we have an entire year’s worth of bi-weekly content!
We recently heard someone say that filming videos is like baking cookies. You don’t want to just bake 1 cookie at a time. As long as you’re taking out the flour, the eggs, the sugar, and heating up the oven, you want to try to bake as many as you can, so you can be as efficient and productive with your time as possible, allowing you to save time in the process!