Geffner Productions produces Promo Videos for individuals and businesses looking to promote their product, service or brand, TV/Film/Internet project creators looking to describe, share or pitch a unique concept, and more. Promo Videos are short online
videos explaining who you are, what product, service or unique concept you have to offer, and often include testimonials from satisfied clients/customers.
What are Promo Videos? Promo Videos (short for Promotional Videos) are short videos explaining who you are, and what product or service you have to offer.
They also usually include testimonials from satisfied clients/customers. They are typically used by our clients on their websites and
social networking pages to introduce themselves and their business to new customers.
What is the purpose of having a Promo Video on my website?
Promo Videos are very powerful tools designed to help your viewer get to know who you are, and get emotionally connected to you,
increasing the likelihood that they will choose you over your competitors. Studies have shown that people spend more time on
websites that have video content, and that viewers would rather watch a short video to learn about your business, product or service,
than simply reading similar information in text form.
Who is Geffner Productions?
We are Steve & Jaime Geffner – a dynamic husband and wife producing team and the creators of our own production company,
Geffner Productions. Prior to starting Geffner Productions in 2008, Jaime Geffner worked for 5 years as a Hollywood Producer for the "Dr. Phil" Show. Steve Geffner has his degree in Radio/TV/Film from Northwestern University and has many years of production experience working on TV Shows including the Emmy Award-Winning NBC sit-com"Frasier." Since forming Geffner Productions, the Geffners have created, produced, filmed and edited hundreds of videos in addition to creating dozens of original TV/Film/Video/Music projects in varying stages of development.
What kind of equipment do you use?
We own a professional Canon HD Camera, 2 Sennheiser wireless lavalier mics and a lighting kit. We edit our projects
using Final Cut Pro.
Why should I take online video content seriously?
Some people think they can’t afford to pay to have online video content produced, but we believe you can’t afford NOT to.
These days your competitors are utilizing the internet as a major source of promotion for their businesses, to sell both online
products and services as well as traditional brick & mortar products and services. If you’re not promoting yourself and your
business online, then you are behind the curve and have a lot of catching up to do. Online video production and distribution is
vital to keeping you on the leading edge of success in today's ever-changing global marketplace.
Why can’t I just film and edit a Promo Video myself?
If you don’t have experience as a professional video producer, or if your best friend or spouse is not a filmmaker, then you
will need to hire someone who knows how to produce a great video or series of videos for you, in order to send the
message you want to be sending to your audience of potential clients. A Flip Video won’t work because it screams amateur.
And if you are trying to promote yourself as a professional, then you need your online video calling card to reflect the
message of who you are and what service you are capable of providing. A sloppy video with poor lighting, sound or editing
will serve the opposite purpose that you are trying to accomplish, which is to let your customers know that you are in the
game and ready to do the best job for them, or provide the absolute highest quality of service that is available out there.
Remember, this is about standing out from your competitors.
What qualifies you to work with me on this project?
Our goal is to help you put your best foot forward and really shine, so your passion for what you do comes through in your
video, allowing your customers to emotionally connect with you immediately, and identify you as a trusted, credible source in
your area of expertise. We help you look and sound your very best, which begins first with how you feel – if you feel prepared
and comfortable with what you’re doing, then you’ll come across as confident and knowledgeable. Our experience working
with companies providing relevant video content to millions of monthly viewers has given us the expertise to help you market
yourself in the most effective way possible.
